你在考虑自己创业吗？当然，你是！

你在生活中会有很多直觉。尽管如此，任何关于潜在商业概念的想法都需要细致周到的评估过程以及研究和规划。

你的产品或服务会畅销吗？市场有多大？你知道你的客户会对此做出什么反应吗？你知道他们会不会选择你而不是你的竞争对手吗？继续阅读，我们会给你一些关于如何创业的有价值的建议。

我的商业想法行得通吗？

我们相信你对自己的企业有很好的想法，但是光有好的想法是不够的。无论你是想出了一个有利可图的产品，还是发现了一个只有你能填补的市场空白，你都需要一个计划和足够的商业头脑来坚持到底。

在这一阶段，你做你的研究，并找出你正面临着什么。考虑你的定价、营销、成本基础和管理费用。你还需要确定你对未来是否有正确的态度和心态——成功是一条充满压力的道路。

即使你具备了经商所需的所有特质，也要记住，你还需要精力、耐力和承诺来创建一个有利可图的企业。

在你想出商业点子之前，你可以使用一个叫做"谷歌趋势"的工具。你可以输入任何关键词，并查看该词或短语的流行程度。这是一个很好的方式来了解人们在搜索什么，以及未来可能会出现什么样的新业务。

成功企业的共同特征是什么？

如果你希望成功，那么你的成功将来自于动力、技能、激情和决心的结合。40%的企业在5年内失败，通常是因为缺少这些领域中的一个。

一个有用的方法是检查刻苦用功的人分析，这是确定你的锦囊妙计的经典方法。

力量

为什么你的产品或服务会比其他人卖得好？你的成本有竞争力吗？你的产品会更好吗？就你的推销技巧而言，你的营销技巧完美吗？

弱点

什么会阻碍你的企业实现目标？你认为那些与你共享垂直市场的企业在哪些方面可以做得比你更好？你越清楚自己的弱点，就越有机会弥补它们。

机会

市场变化是否足以让你的机会变得明显？法规改变了吗？你们这些人有你认为可以帮助解决的棘手问题吗？刻苦用功的人过程的这一部分更好地理解了你的潜在业务将进入的外部Peloton境。

成功的威胁

除了机遇，精明的商人还会考虑潜在的威胁。无论你做了多少规划，由于不断变化的世界格局，任何企业的运营都有一定的不确定性。在这里，我们将考虑这些变化可能是什么，以及它们会如何影响您的业务。

你必须记住的是，SWOT分析有相互关联的部分。优势创造机会，劣势可以被克服，所以这将中和你的威胁。行动计划也是一个值得保存的好笔记和养成的好习惯。这将勾勒出一个清晰的前进步骤，让你更直观地想象你的项目和目标。

创建您的企业

正如没有人会在没有挖好地基或画出蓝图的情况下建造一栋大楼一样，没有人会在没有商业计划的情况下匆忙创建他们梦想中的企业。

如何创建商业计划

你的商业计划不一定要类似于"战争和平",但它必须清晰、合理、专业、精确。不需要给任何人看，但是要知道前前后后。以应有的细心和专业精神创建一份商业计划，它会给你很好的回报。

当你正确地做到了这一点，商业计划将为你实现商业目标提供广阔的空间。你的商业计划当然应该包括以下内容：

总结你想要达到的目标你的市场分析反映了你的业务和管理结构销售和营销策略资金和成本需求五年后的财务预测是什么附录文档

我们可以从这一点来看，这也不是一次性的，只是在完成后归档。最优秀的商业计划是那些表现得像活文件的计划，你可以用它来监控进展，并随着你的业务的形成而调整。

寻找商业导师

字体谁是有史以来最伟大的导师？没错，欧比旺克诺比。他是卢克天行者无穷无尽的信息来源，是他经验丰富的专家，也是他的附庸，鼓励他在最需要的时候"使用原力"。你将需要一位能力相当的导师。

对许多人来说，导师可能就像你的联系人名单或电子邮件网络一样离你很近。许多成功人士不会忘记他们取得现在的成就所付出的努力，并且可能会为了你更大的利益与你分享他们的经验。同样值得指出的是，合适的导师不一定是你所在的特定行业——尽管这是我们都希望的理想状态。

这里有几个方法可以让你找到你和你的企业应该得到的欧比万克诺比导师，假设你自己很难通过传统渠道和你的关系网找到一个。

商业顾问组织

导师我：商业金融特别工作组运营着这个隐藏的宝石，该网站旨在作为一个门户网站，将你所在地区的初创企业与导师联系起来。这是一个神奇的资源，拥有超过27,000个列表，这些列表来自那些愿意在两年内每月花一个小时的人。

企业和企业家协会——IOEE是一个专门为企业家提供支持的学习机构。他们的会员身份让他们可以获得在线指导。

规划登记

现在你的计划阶段已经完成，你的商业计划也在不断地积极发展，下一步就是将这些信息付诸实施。

这包括将这一惊人的商业创意转变为一家利润丰厚的公司所需的一切，该公司可以在你的原籍国合法交易，同时履行所有的税务和会计义务。

作为负责人，你将不得不做出许多决定来追求你的梦想。从你事务的法律结构到你公司的名字和你的办公地点。

这将取决于你和你的企业希望做什么样的工作。然而，不可避免地会有特定的执照和许可证来申请保险，这是你所在行业的法律要求。

有限公司、合伙企业或独资企业

你需要做出的主要商业决策之一是选择公司的法律结构。有几个选项可供您选择，所有这些选项都有您必须了解的税法、法律程序和会计要求。可供您选择的四个关键选项是：

合伙企业有限责任合伙企业有限责任公司

独资经营者和合伙企业在业务结构方面非常相似，但有一个关键的区别。个体商人是只有一个所有者的企业，而合伙企业可以有2-50个共同所有者合作经营。

合伙企业和独资企业都很容易建立和运营。有问题的业务必须符合增值税，并且必须向适当的机构纳税。你和企业是一体的，也就是说，你可以在任何你认为合适的时候，从你的公司账户中取出资金，并支付到你的家庭账户中。

有限责任合伙企业被提供专业商业服务的公司所采用，如会计师事务所或律师事务所。他们分享了标准合伙企业的一些特征，如纳税义务和利润分配。不过，共有人对财务损失承担有限责任也有好处。公司累积的债务仅限于最初投资于企业的金额。

私人有限公司是不同的，因为它们是独立的法律实体。这意味着你的财务和企业的财务必须分开。整个企业由股东拥有和控制，你作为创始人，可以在正式注册企业时选择将股份分配给谁。

一家私人有限公司必须拥有特定的标准法律文件来管理企业的运作。年度账目也必须归档，公司税和国税也必须缴纳。这给等式带来了额外的复杂性和成本，我相信你可以想象得到。然而，私人有限公司更加节税，如果事情没有按计划进行，你不用承担财务责任。

注册你的企业

从零开始创业不是一件容易的事情，所以采取必要的措施来保护你在创业过程中创造的一切，不要让它们白白浪费掉，这一点非常重要。如果你不注册重要的细节，比如你的网络域名、公司名称和商标，你的竞争对手就很容易模仿你到目前为止所做的一切。

你必须在国家一级注册你的企业吗？

注册公司是你需要采取的第一步，也是最简单的一步。个体经营者没有法律授权去注册国家法律法规，比如英国的公司注册。然而，如果你以这种方式注册你的企业不成功，没有什么可以阻止其他人用你选择的交易名称注册企业，从长远来看，你可能会陷入一堆混乱。

法律要求自称为"有限公司"的公司在国家法律机构注册。过程相对容易，可以一个人轻松完成。但是，如果您认为您会从中受益，一些第三方注册服务商将收费处理注册流程。要注册，你必须提供公司的名称、地址和公司董事的详细信息。你还必须制作并提交所需的备忘录和文章。

如今，在线业务几乎是所有企业的重要组成部分。创建无疑会征服商业世界的在线角色的第一步是注册一个域名。域名是[您的企业名称].com，或者。客户用来在互联网上找到您的网络地址。

在大多数可用的选项中，给自己买一个域名是简单且相对便宜的，但关键是你要有一个容易记忆、简短且容易被任何潜在客户记住的域名。要购买一个域名，你可以去一个注册机构，如GoDaddy或123-注册，以及其他一些著名的网站，输入你的域名，然后付费。该域名必须每年更新。

注册商标

当考虑一个商标时，总是有识别因素要考虑。不过，你也可以注册一个商标来保护你的企业的名称、品牌、产品或服务。以下是一些你可以注册商标的东西：

NamesSlogansLogosDomain域名形状声音以上任意组合

你应该做的第一件事是搜索商标数据库，看看是否有人为类似的商品或服务注册了类似或相同的商标名称，如你的商标名称。一旦您建立了注册，您将获得对任何未经许可使用您的 logo或任何品牌信息并在您的品牌旁边显示 logo的人采取法律行动的权利。

营业执照和许可证

某些类别的企业需要执照或许可证才能合法经营。通常与从事酒精和烟草产品销售的企业有关，但其他形式的许可证对公司是必要的，包括但不限于：

餐馆保安企业农场斯塔希公司驾驶教练体育助理进出口商儿童保育供应商食品准备企业制造企业等等…

企业主必须向管理企业所在地的地方当局或相关部门的贸易机构申请执照或许可证。

如果你没有意识到与经营需要许可证或执照的企业相同的责任，你将面临严重的后果，这可能会违反法律。

寻找商业地点

根据你经营业务的方式，你可以在自己的卧室里经营，从而节省租赁物业的运营成本！如果你决定选择在家办公，还有很多因素需要考虑。

其中之一是，如果你打算在家里经营你的公司，那么你可能需要你的房东、抵押贷款提供者或任何拥有该房产的人的许可。如果你有定期上门拜访的客户，你将接受定期送货，或者你想在你家外面贴一个大的广告牌，那么你可能还需要当地议会或政府机构的许可。还有保险要考虑。家庭保险政策可能不包括商业设备、股票、计算机或您的企业在该地点运作所需的任何其他项目。

如果你想在家里经营一家独资企业或合伙企业，你应该在申请中包括一定比例的家庭开支，比如税收、电费、取暖费和互联网费用。

选择商业场所

然而，如果你选择在商业地产上建立自己的公司，这里有一些你需要考虑的事情。你的经营场所的位置可以帮助你吸引顾客和员工。您应该考虑租赁或购买土地的决定将如何影响您的成本，并考虑如果您的需求很快发生变化，该建筑将给您带来的灵活性。

购买或租赁自己的商业地产会带来一些法律责任。您必须进行健康和安全风险评估检查，这将涉及您消除对您和您的任何员工构成危险的任何危险。你还将负责消防安全和电气设备的安全。

为你的企业选择一个名字

现在我们到了有趣的部分，给你的创作命名。为你的企业选择一个合适的名字会非常困难。如果你有一个经过测试和尝试的产品或服务，并且发现了市场中的一个缺口，你可能会认为你不需要走得更远，但是你的企业名称仍然非常重要。

也许你已经花了一些时间研究一些商业名称的想法，你需要考虑什么对营销团队有效，什么时候你必须通知你的法律团队进一步的程序。它不应该像你所在的垂直行业中的任何其他业务一样容易识别，这样你的客户就可以知道你提供了什么。

如果你想只在你所在的地区开展业务，将该地区融入你的公司名称中可以给公司增添一种亲切、友好和令人放心的元素。理想情况下，你的企业名称应该简短、悦耳、活泼、信息丰富，以便在值得信赖和专业的同时吸引客户。

有些时候，企业主会试图太聪明，并冒着混淆消费者的风险，所以总是保持简单，不要试图一次做太多。虽然你可能会觉得把你的名字包含在企业的名字中很有诱惑力，但他可能会无意中限制你的品牌推广机会，并给客户留下这是一个人的业务而不是一个成熟的企业的印象。"向上传递"法则阻止你选择一个与你所在行业已经运营的企业名称相同或距离不远的企业名称。

你公司的会计义务是什么？

对于一些企业主来说，必须保留资金记录并出具公司账目的前景似乎真的令人大开眼界，但这一过程并不一定是一件苦差事。不管你的企业是什么，也不管它是在哪里成立的，每个企业主都被法律要求保留六年的财务记录，但是你必须提供的账户类型取决于你公司的法律结构。

如果你经营的是个体交易商或合伙企业，根本不需要记账、记账和归档。这意味着有限责任公司的会计成本通常不会很高，因为你可以通过使用电子表格或简单的会计软件来履行自己的会计义务。

你必须从一开始就把你公司的所有收入和支出记录下来，这样你就可以在需要的时候准确地申报和纳税。你还应该把你所有的收据和发票，以帮助你完成你的年度自我评估纳税申报表。如果你雇佣员工，那么你也必须记录所有的事情——你付给他们多少钱，你什么时候雇佣他们，福利，所有的事情。

有限公司的会计程序要求更加严格。有限公司的会计要求更加严格。您必须在企业财政年度结束时出具账目，账目必须包括：

资产负债表损益表会计报表董事报告

您还必须填写纳税申报表，该申报表必须在您的国家管理机构备案，并且每年支付。正如我们之前提到的，法律要求有限公司拥有另一个商业银行账户。

这些账户需要大量的时间和复杂的思考，可能需要法律专家的建议。考虑到这个项目的巨大规模，绝大多数有限公司的董事和首席执行官会雇佣一个小型企业的会计师来为他们准备和记账——这可以节省时间，但会增加你的月末开支。这确保了他们是标准的，并将为你的业务增加专业知识，这些专业知识可能无法从其他地方获得。

营业税如何运作账户

当你开始创业的时候，你肯定会有一个无底洞的事情要做，要记住，但是这个无底洞应该留在最前面

ont of your mind is that you must remember to register your business with your national government authority.

In most countries, this can be done through your government’s national website, such as the HMRC website in the UK. Once you have registered, your national authority will let you know what your taxpayer reference code will be, and the process continues from there.

As the business owners, you are responsible for submitting your tax and ensuring all taxes are paid. Sole traders and those in partnerships will pay taxes on company profits by submitting a self-assessment tax return. As the founder of a limited company, you must register for and complete a self-assessment tax and register to pay corporation tax on your business profits. You must register for corporation tax within three months of starting to do business.

All businesses that have an annual turnover of more than £85,000 in the UK must also register to pay VAT. In some cases, you may take it upon yourself to register for VAT even if your income doesn’t exceed that particular threshold. That’s because having a VAT number would most certainly add credibility to your business.

If you’re a sole trader or partnership in the United Kingdom, you’ll pay Class 4 and Class 2 National Insurance contributions through your assessment tax return, but you aren’t affected by PAYE. You will only need to register if you have people working for you.

Business Insurance

Insurance is one of the policies that you are required by law to put into place. What you specifically need to put into place will depend on the type of business you are looking to run and the industry that you open that business up into. There are also a large number of other policies that, even though they are optional, could well provide invaluable protection for all your hard work.

If you hire anyone other than a member of your immediate family member, then you will be legally required to pay employers liability insurance in place – hence the existence of so many family businesses and Mom and Pop stores. That even includes employees you employ on a non-full-time basis or casual basis. The employers’ liability insurance provides cover against the cost of a financial insurance claim, which arises from a worker who becomes injured at work. The failure to put employers’ liability insurance in place could lead to a fine.

Many small businesses also choose to take out public liability insurance, particularly if your consumers regularly visit the premises. The public liability insurance will protect your company against the cost of a compensation claim from a third party who is injured or taken ill and whose property is damaged by your business escapades. Although it is not a legal requirement, it could prevent the closure of your business if a claim is made.

Another category of insurance to consider is professional indemnity insurance, a policy many businesses decide to put in place for their ease and peace of mind. If your business provides a specific professional service or is a consultancy, this policy will protect you against claims from customers who are dissatisfied with the service or advice you have provided. This is not a legal requirement, but indemnity insurance is mandatory for members of some professional bodies and is required by regulators in high profile industries.

If you start a business that centers around a recognized profession, you should check what policies they recommend you look for. There are general policies that deal with other areas that you may wish to consider, which may cover topics like buildings insurance for your company location or goods in transit insurance to ensure your logistics empire stays on the right side of safe.

Business Support

When you start your business, you’ll face several tough challenges that may make you feel that you need to branch out to others to keep you with these tough decisions, some of which you may not feel equipped to decide. Using an adviser or even accessing some of the free support available could save you time and help to avoid a costly mistake.

There are a fair few national providers of free business support available all over the internet. Many others who have completed the same journey you’re about to embark on have chosen to access paid-for support services. One of the most common is an accountant for small businesses. You don’t need an accountant to set you up a company, but filing end of year accounts is more complicated than standard tax work. Small business accountants can arrange the filing of documents for you and handle your VAT obligations. The time they save could outweigh the costs.

Several entrepreneurs also access the support provided by a business mentor. If you happen to know anyone in your personal life who has already succeeded in the realm of big business, asking for their advice on almost anything could be vital. However, there are usually successful entrepreneurs who may have specific experience in your industry available from many sources. While some business mentors will charge, others may provide their help for free if your visions match up.

Hiring Employees

Once your start-up gets to the point where you are hiring your staff, it may feel like you are making headway with your ambitions. Now you’re an employer. It’s a reckoning that things are going well and demand for your products or services exceeds what you can deliver alone. It should be said, though, the process itself needs to be handled with care. You’ll have to keep in mind a few legal and financial considerations when hiring a new member of staff and bringing them into your team.

We would encourage that before you make the decision to hire, you must have a simplistic understanding of employment law and put the necessary statutory requirements in place. Employers must also enroll workers into a workplace pension scheme if they earn more than $15,000 per year.

Apprentices & Trainees

When you first consider your start-up business budget, you should consider that it will be inevitably tight, and the best employees are never cheap. However, there are some more cost-effective ways in which you could tackle this problem. Recruiters desire recruitment fees, and that may not be a possibility at this point in your journey, but an internship is one potential solution that is a win-win for many young start-ups.

Suppose you can get an extra pair of hands to fulfill a short-term employment need and benefit from the enthusiasm, new ideas, and range of skills an intern can bring. But another factor to consider about internships can also be an effective way to identify candidates that could be perfect for a constant role in the company as an apprentice or trainee.

Interns are recruited in the same way as you’d fill out a job application form or any other vacancy. You could simply place an advertisement and invite applications, shortlist candidates, and conduct interviews.

Suppose it is the permanent staff that you’re after. In that case, an apprentice or trainee may be a very wise and cost-effect way to bring an individual into the business who can develop into an important member of your team. There are start-up businesses that are hesitant to take on apprentices because of the red tape they believe is there, but it can be a fantastic way to fill a skills gap that is needed in your structure.

You can target the training apprentices and trainees in order to receive your specific business needs. They can also get you into a good habit of keeping you staying up to date with what’s happening in your vertical and give you relevant skills, especially digital skills.

Finding your business

Finding a decent source of external funding is a priority for many newly formed business owners, but raising the funds you need can be a challenging prospect to consider. You could consider a bank used to be the first port of call for a new business looking for funding and investment, but bank finance is a tricky thing to secure these days. However, there are a few other options:

Your family and friends – Financial investment from family and friends in return for a certain amount of equity in your business is a good place to start. You’ll be able to access the money at your convenience, and you can also negotiate a good deal in your favor, but as they are unlikely to be knowledgeable investors, you may not benefit from any advice or support. Regardless, here is a shortlist of a couple of ideas that may inspire you:

Start-up loans – Although bank finance for start-up businesses is not a common occurrence nowadays, other organizations such as local authorities and small business associations may provide funding like a small business loan. The terms and conditions of this loan agreement will be defined and will differ depending on your country of origin, so you will know exactly how much you must repay. However, you may be limited as to how you can spend your funds, and it may take some time and effort to secure it.

Grants – Grants are a fantastic source of start-up finance as it’s a form of income that doesn’t have to be repaid. In Europe, Start-up grants are available from government or EU-backed initiatives such as InnovateUK, Horizon2020, or British Small Business Grants. If you want to secure a grant can help raise your business’s reputation with investors and prospective customers. The backlash is that the process can take a lot of time, and not all businesses will be eligible.

Keeping your data safe

It’s worth ending this guide to starting a business with a note of caution . The majority of small business owners still haven’t either acknowledged or taken the threat of cybercrime seriously. DDOS attacks and large-scale system hacks are a lot more commonplace than you may think.

Just as any security alarm system company or the insurance for their premises, today’s businesses need to consider an approach to protect their activity online. Here’s a shortlist to end with to tell you how:

Talk about the situation with your IT department if you have one.Be prudent about employee access to resources.Use various virus and malware scanning across all devicesBackup data remotely daily.Educate employees and train them to spot these attacksUpdate your website and security software regularly.

After you research all of the above and decide on a business, you’ll need a great logo design that helps you stand out from your competition. Developing your logo and brand will be an important part of branding your new business. You’ll want to make sure your logo is simple and unique. A great way to do that is to run a logo contest at LogoMyWay, or use their online logo maker. We hope this has been a useful and comprehensive guide that will aid you in your journey towards business success. Creating your own company and going through life with your talent and creativity is an incredibly rewarding way to live your life. But with all the freedoms and the benefits come the restrictions and the responsibilities of using them well. We sincerely hope that your journey ends in the place you want it to be – a resounding success, no doubt – but also that you learn the properties, characteristics, and attributes that come with being a successful entrepreneur.