像其他设计领域一样，视觉识别完全基于几何和形状。这些形状隐藏在某处，在某处它们是标志的主要元素。具有简单几何形状的标志很容易被感知和记住。他们很简单，但往往非常自信和强大。它们被我们的眼睛和大脑固定，比复杂和不规则形状的标志更快更容易。

圆形徽标是几何徽标中最常见的，因为这种形式与无限性和完整性相关联。圆是所有几何形状中最"善良"和最合乎逻辑的，它既没有起点也没有终点。圆形标志也象征着公司的流动性和活动愿望。那么什么不是完美的选择呢？今天，我们将根据作为几何图形的圆来看看前630个最佳徽标。

蓝色圆形标志：

ATT

字体我们可以在ATT公司的标志上看到一个非常容易辨认的球形标志，该公司是一家美国跨国电信集团，总部设在得克萨斯州的达拉斯。世界上最大的电信公司和最大的媒体集团之一在20世纪80年代初采用蓝色球体作为标志，但在此之前，圆形也一直出现在徽章上，就像一个框架。蓝白相间的条纹ATT球体象征着联系和沟通，团结和友谊，以及可靠和安全感。圆形元素的平滑轮廓代表公司对客户的信任和忠诚。

今日美国

在美国第一份全国性日报《今日美国》(今日美国)的标志上，可以看到另一个超级传统而简单的圆形元素。该报由商人艾尔纽哈特在华盛顿特区创办，被认为是最著名、最有声誉的报纸之一，其标志完美地反映了这一点。放大的蓝色实心圆圈代表平衡和无限，代表稳定和完美，显示了报纸向读者提供材料和新闻的方式。卓越的标志，今日美国的标志，在其设计部分是超级简约和简洁的，但在上下文中却非常深刻和有意义。

美能达

美能达是一家日本公司，是世界领先的照相机及其配件、复印机、传真机和激光打印机制造商之一。第一个蓝色圆圈出现在20世纪70年代末的柯尼卡美能达(柯尼卡美能达)标志上，是一个带有五条白色水平条纹的三维球体。这些年来，这些符号已经演变成一个扁平的粗体圆圈，线条仍然存在。这个标志在世界各地都能立即辨认出来，它代表着地球，白线代表着光束100 .全球在那里是为了展示品牌的国际扩张，这在80年代是非常实际的，现在只是展示了美能达的知名度和国际声誉。

威斯汀豪斯

西屋公司是一家美国核电公司，成立于1999年，前身是西屋电气公司的核电部门。该公司的标志有四个圆圈——标志周围的灯框和三个实心的大圆点位于品牌的标志" W "的顶点上。这种风格化的字母看起来既像皇冠又像核链，其中的元素由细直线连接。选择的几何形状适合公司的目的，显示无限，完成，和宇宙一般。蓝色是西屋公司徽标调色板中唯一的颜色，它增加了专业性和自信。

通用电气

他们用一个蓝色的圆圈，中间有一个艺术化的大h .它看起来有点像手写的，而且非常柔软。沿着圆圈的边缘（在内侧)放置一个白色的环，也遵循了类似的美学。有四个水滴状的延伸物从它向内突出，这被认为是代表电流。

旅行队

旅行队的标志取决于旅行主题，因为它是一个蓝色的指南针。周界使用中心定向的白线（一些短一些，一些长一些)分成小的部分。也有对角排列的箭头：一个红色，一个灰白色。虽然这些颜色是普通的，但蓝色是渐变的。

大众汽车

这家汽车制造商的标志现在是一个细细的深蓝色圆环。在里面，字母" V""W "一个接一个地排列，看起来前者和后者的中间部分是镜像的。因此，“W”的侧杆向上拉长。两者都连接到框架的顶部边缘。

环境敏感区

该公司的标志是一个普通的深蓝色圆圈，带有两个白色的附加细节：左边的一个小圆点和靠近右边的一个字母e .接下来是公司的首字母缩略词，由与会徽颜色相同的小写字母组成。他们通常把它放在右边。

阿尔法罗密欧

阿尔法罗密欧的标志是一个蓝色的圆圈，公司的名字用白色字母写在圆圈边缘。标志的内部被一个银色的背景所占据，他们在上面放了一个米兰十字架（一个高高的红色十字架),一条粗绿的蛇，蛇里面有一个白人。这些都是公司的故乡米兰的标志。

美国公共广播公司

这家公司的标志是一个亮蓝色的圆圈，中间是一个类似人头的白色形状。这是相当概括的：唯一的非白色位是一只眼睛的蓝点。右边的形状是蓝色的，然后是白色的，就像波浪一样。缩写"公共广播公司"通常用蓝色的大字母写在右边。

推特

著名社交媒体平台推特的标志；徽标早已成为标志性。一只小鸟飞向右边的白色剪影被描绘在一个纯蓝的圆形背景上。这里的圆圈是团结和社区行动的象征，浅蓝色不仅提升了友好的感觉，也代表了推特用户的安全和保护。

网络电话

网络电话是一个在线视频通话工具，它也有一个圆形作为其视觉识别的主要元素。在这里，它是以一种大规模的方式进行的，背景是渐变的蓝色，表面是无光泽的纹理。带有粗体大写字母" S "的圆形无衬线字体被放置在带有圆角的对角拉伸元素上，该元素仅略微超出主元素的轮廓。

商务化人际关系网

商务化人际关系网是另一个社交媒体平台，使用圆形作为其徽章的主要几何形状。社交媒体专注于联系专业人士：公司、员工和潜在的人为他们的交流创造合适的环境，一个"圈子"。商务化人际关系网的标志由一个深蓝色的圆形组成，上面写着粗体的小写字母“在”，这是一种传统而厚重的白色无衬线字体。

美国国家航空航天局

美国宇航局的视觉形象完全受到该机构专业化的影响。徽章不仅有代表夜空的深蓝色背景，还有圆形图案。这个几何图形是与空间和行星系统联系在一起的第一个数字美国航天局。徽章由一个实心的蓝色圆圈组成，圆圈上有白色的星空图案，白色的粗体大写衬线标识，单词标记中间有一个与字母" A "和" S "对角重叠的白色细轨道，以及一个著名的红色"蠕虫"。

电报

电报是一个受欢迎的在线信使，它不仅允许用户吟诵和交换文本、媒体文件并进行语音和视频通话，还允许用户创建群组聊天和频道。电报的视觉标识基于一个实心蓝色圆圈，以明亮生动的阴影绘制，带有一架三角形诗人飞机的白色图像，向左飞行，圆圈代表沟通和联系，而蓝色阴影则是保护和可靠性的象征。

大功率(高Power)高压(高Pressure)高性能(高Performance)高聚物(高分子聚合物)

惠普，前身为惠普，是一家全球知名的计算机和配件制造商。该公司多年来一直使用蓝色调色板中的圆形标志。当前版本的特点是深蓝色圆形，上面写着白色倾斜的字体，字体为粗体风格化的无衬线字体，两个字母都有细长的竖线。栅栏切割圆圈的边缘，让空气从两边进入徽章。

红色圆圈标志：

目标

目标是另一家美国公司，经营着目标和超级目标品牌的连锁零售店，并使用带圆圈的标志。该品牌的标志是对其名称的简单而有文化的表达——红色目标标志，由透明背景上的实心红点组成，并被包围在一个厚厚的圆形框架中。它干净的形状和强烈的颜色代表着秩序、完整和极简主义，以及力量和自信。会徽本身看起来很棒，即使它没有什么特别之处，但它非常时尚，非常稳定。

安全-荷兰

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SAF-荷兰是欧洲领先的拖车和半挂车车轴和空气悬架制造商之一，其标志上的圆圈首先代表动力。他们放大的红色圆形图案充满活力和阳刚之气，简单干净却又超级强烈，就像品牌制造的机械细节一样。没有隐藏的含义，没有名称或字母的描述，只是纯粹的形状和颜色，以一种最好的方式来强调品牌及其本质的正确品质和特征。

万事达信用卡

国际支付系统万事达卡(万事达卡)认为一个圆形不错，但两个更好，并使用两个重叠的立体形状来形成标志性的标志。万事达卡徽章由红色和黄色圆圈组成，红色代表勇气、激情和欢乐，而黄色代表繁荣。这应该是在向观众暗示，财富的关键不仅仅是钱，还有万事达卡。无论这个标志有什么秘密含义，它绝对是有史以来最杰出的圆形标志之一。

人的本质

人的本质是基于Debian GNU/Linux的GNU/Linux发行版。产品的主要开发者和赞助商是典型的.作为我们今天排名中最有趣和最"深刻"的贡献者之一，Ubuntu的标志是以"人性"为核心理念的。这个标志示意性地描绘了三个人携手仰望天空。也有"朋友圈"的意思。于是，在这里我们看到了多达四个圆——三个"头",由三个拱形段组成的主圆，以及负空间中的一个黑色圆，其中充满了单词马克.

施乐复印（法)

施乐是一家美国公司，是打印和文件管理技术领域的世界领导者之一，是复印机大规模生产的先驱，复印机也使用带圆圈的标志作为其视觉标识。圆形会徽放在一个醒目的红色标识之后，以一个红色球体为特色，并融入了风格化的白色X .这个想法非常简单，但其完美干净的执行和明亮自信的调色板使该品牌在竞争对手的名单中脱颖而出，反映了该公司的专业性和进步性。

幸运一击

好彩是美国香烟的一个传奇品牌。在这个品牌下，第一个咀嚼烟草被生产出来。最古老的香烟品牌之一可以追溯到1869年。1905年，它被美国烟草公司(空中交通管制)收购，后来成为英美烟草公司。是的，看起来一个实心的红色圆圈一直都在那里。直到2013年，该标志还以一个红色圆圈为特色，以白色、淡金色和黑色勾勒，类似于一个目标标志。虽然重新设计后，目标风格消失了，红圈仍然留在标志上，但现在只是像金色字体的背景。

水平规水准仪(液位计)

制造商的标志性标志是一个红色圆圈，中间有一个窄字母“L”，边缘有一个宽字母“G”——既细又白。还有一个小点稍微偏左的中心字母，这使得整个组成看起来像一张脸。一个大的“LG”通常在会徽右侧的某处。

伦敦地铁

这是伦敦的众多标志之一——一个亮红色的圆环，中间有一个窄窄的蓝色长方形。它可以简单地这样使用，但他们通常在蓝色部分用白色大字写"地下"。该字体是一个可见的，全面的无衬线。

透明的

朗讯的标志是一块涂成环状的红色颜料。这是一个没有真实几何形状的抽象图像。通常，他们会用黑色字体写下公司的全称："朗讯科技""贝尔实验室创新"。后者通常较薄，位于主体之下。

沃达丰

沃达丰，作为一家电信公司，想要在他们的标志中代表言论。因此，他们的会徽是一个红色的圆圈，圆圈顶部有一个白色的引号。基本上，现在英国人在纸上打开他们的语录或演讲。公司的名字也用红色小写字母显示在旁边。

罗特林

罗特林是桑福德(德国)的商标，提供各种专业绘图工具，其标志也使用圆形，但它们的使用方式与我们列表中的邻居Bic完全不同Rotring标志拥有三个圆圈，其中两个组成了字母“O”，它被放大，成为整个徽章最显著的元素。旋转的“哦”是由一个红色的实心圆组成的，这个实心圆放在一个干净的背景上，周围是一个圆形的框架，也是红色的。几何元素由一个更小的红点来支撑和平衡，这个红点位于单词标记的字母“我”上方。

加拿大航空公司

加拿大航空公司的圆圈由红色枫叶徽章代表。这张图上的茎延伸成一条线，围绕着整个图像。其余的标志只是公司的名称，由黑色，衬线字符。

Knirps

Knirps是一把带红点的伞，这不仅仅是关于它的标志Knirps是一家德国公司，生产可靠耐用的雨伞，成立于1928年。是的，红点是所有品牌产品的基本元素，也是其总体视觉识别。这个标志成为了质量标志的同义词，在公司的早期，质量标志以纯白色为特色Knirps标志上的圆圈代表雨伞上的红色按钮。只需轻轻一碰就能打开的那种，这是公司发明者的主要骄傲。

巴卡第（一种古巴的兰姆酒)

百加得经典标志是一个红色圆圈，中间是一只奇形怪状的黑白相间的蝙蝠。他们通常在圆圈内用更多的黑白圆环将其包围，并在圆圈内写上"百加得品牌"的效果。在这个圆形会徽的外面，通常会有一个用黑色大字母写的品牌名称。

七喜

七喜是一种不含咖啡因的柠檬和酸橙味碳酸饮料的商标名。本产品的分销权由胡椒博士集团和百事公司保留。它的标志有几个不同大小和颜色的圆圈，三个主要的背景是绿色和黄色的放大圆圈，还有一个红色的圆圈，上面有白色的"上"。其他的圆圈是白色的小圆圈——不管是实心的还是空心的，放在绿色的大圆圈上。前两个代表线和柠檬，反映了著名饮料的味道，而白色代表泡沫，代表闪闪发光，红色

has it all — bubble shape, bright color, symbolizing passion and love, and strong contrast, catching an eye.

Radio Shack

Radio Shack uses a small red ring with a capital ‘R’ written inside adjacent to the shape’s left curve (which ultimately resembles a trademark symbol). On the right, the company’s name is written in black, typical sans-serif letters.

Pinterest

The visual identity of Pinterest, an online platform for photos and images, is based on a solid red circle in a darker shade. The emblem has a stylized white letter “P” written over it in a pin-like shape. The smooth elegant lines of the letter balance the deep and strong shade of red, creating a perfect powerful duo, which reflects passion, energy, and progress. The Pinterest logo is a brilliant combination of the platform’s name, essence, and mood.

Hoover

The brand of home appliances Hoover is a historical thing. It was at the beginning of the industry, one of the pioneers, and the bright scarlet shade of red, used in the circular Hoover badge reflects this side of the company. The logo is composed of a solid red circle with a bold white internal outline and a diagonally oriented white lettering in the uppercase of a stylized geometric sans-serif font with the enlarged “H” and its horizontal bar elongated, covering the whole wordmark.

Fiat

The logo of the iconic Italian automaker Fiat combines two geometric shapes in it — a circle as the main one, and a softened trapezoid with rounded angles as the internal one. The badge features a glossy badge with the central part in red and black stripes, enclosed into a thick voluminous silver frame. The color of the frame is supported by the color of the uppercase lettering, set in the center of the logo in a recognizable corporate typeface with bold clean lines.

Texaco

The visual identity of the American has and oil corporation Texaco is also based on a solid red circle, but here it’s not the main hero. The logo is composed of a red roundel with a large white five-pointed star on it. The star, a symbol of Texas, the Lone Star State, is accompanied by a massive geometric letter “T”, drawn on it in the same shade of red as the background of the circle. The red ad white color palette of the Texaco badge stands for strength and determination, while the rounded shape softened the image, adding friendliness and caress to the company’s characteristics.

Opera

Opera is a popular web browser, which has a cool and minimalistic logo, based on a stylized three-dimensional depiction of the letter “O”. It is drawn as almost a perfectly circular ring in bold gradient red line, which swirls on top and bottom of the logo, turning the whole letter a bit to the right, and adding extra volume. Here the circle is not only the first letter of the browser’s name but also a symbol of connection, while red adds a sense of professionalism and expertise.

Black circle logo:

Ubisoft

The emblem of Ubisoft, a French company that specializes in developing and publishing computer games, contains several circles. The three-dimensional emblem of the company is executed in a tender and chic gradient purple color palette, with a thick circular frame of the medallion, from which a light-shaded swirl emerges. The swirl curves into a few more smaller circles. This badge looks like a representation of something mysterious and infinite. A reflection of creativity and artistic approach to games design. Circles here soften the futuristic mood of the badge, looking like a space element, but also evoking a sense of unity and wholeness.

Xbox

Another sphere with an “X” is used for the visual identity of Xbox, a home gaming console developed and released by Microsoft of the United States, the first in a series of Xbox gaming consoles. The logo of the brand features a matte white three-dimensional sphere with a neon green “X” cut out on its top. The light coming out of the letter and the bright color contrast create a truly unique and impressive image, while the circular shape of the main element stands for perfection, infinity, and positive emotions. And this last characteristic is the most important for the brand, which was designed for people’s free time and happy family evenings.

CBS

CBS is an American television and radio network, which features one of the most outstanding and stylish circular logos ever created. It is simple and bold, powerful and laconic, memorable, and perfectly reflects the essence of the company and its purpose. The CBS logo features two black circles — the main large one, and the smaller one, placed on a white element over the first circle, which all together make up an abstract eye. The eye that watches and observes, the eye that sees deep true. The geometry of the badge does not look smooth, it still evokes a sense of extreme power.

Jeep

We got used to seeing the shortened and simplified version of the Jeep, a brand of vehicles produced by the Italian-American company Fiat Chrysler Automobiles, logo — a bold sans-serif wordmark in monochrome. Though the full badge of the automaker has a graphical part as well. The lettering is placed above a stylized and minimalist image of the car grille, made up of seven bold vertical lines with rounded ends, and two large solid circles on the sides from the grille, standing for the iconic round car headlights, the most recognizable part of the Jeep vehicles design.

ABS

The next design used the same hockey player image as the previous emblem. This time, the man was blue and put inside a more rectangular shape with blue-white-red background. The name was also written along the edges in this logo, on a big white outline around the center. They used red and blue for these words, and they were separated by two stars on the sides.

Holden

Holden uses a simple image of a lion as their logo. There aren’t too made details, but you can clearly see the mane, the teeth, the eyes and some other elements. They draw it as if stepping on something big and round. The whole picture is then placed inside a ring of the same color (usually black).

Motorola

This emblem is a black circle with a letter ‘M’ written in white near the center. It’s not written like a normal ‘M’, though. It’s comprised of two triangular shapes with narrow proportions, which could be interpreted as two communication towers. The bottoms of both of these are cut out into round shapes.

Timberland

Timberland utilizes a black drawing of a leafless tree (so, just straight branches all over), planted into the sloped turf and finally surrounded by an incomplete ring (only absent above the branches). Normally, they put the name to the left, and it’s written there using typical sans-serif letters.

Green circle logo:

Garnier

The circular logo of Garnier, a French beauty care brand owned by L’Oréal, has a bit deeper meaning. Its tender green badge stands for the unity of man with nature, as the company tends to use natural ingredients in its cosmetic products. The gradient and the glossy circle are hiding behind the clean and confident logotype, being a light hint to the main idea of the brand. Due to the glossy surface, it also looks resembles a pear, another symbol of beauty, perfection, and sophistication. The Garnier circle from the logo is a perfect softener for the geometric typeface of the wordmark, an accent of balance and harmony.

MegaFon

Not only the huge international brands use the circle as the main element of their visual identity, but also local giants, such as MegaFon, a Russian telecommunications company providing cellular, local telephone, broadband Internet access, cable television, and a range of related services. On this cool and abstract badge, you can see five circles. The first one is the large green background of the badge, which is formed by two elements. The left part of the logo looks like an abstract profile of a man with a bold black circle replacing his eye. As for the right part of the MegaFon badge, it has three solid black dots placed in one horizontal line on its bottom part. This stands for connection and communication.

QlikTech

QlikTech is a business intelligence software company headquartered in Radnor and another bearer of a logo with a circle. In the case of this company, the composition is more than simple — the emblem, which follows the bold sans-serif logotype, is composed of the first letter of the brand’s name, “Q”, drawn in bright green, with a solid gray circle placed in its negative space. The shape of the main letter is also built based on the circle, it only has a short and straight tail added to the contour at the bottom right part. So a double circle in the emblem and another in the wordmark, make it three.

Bayer

The Bayer’s logo depicts two words ‘Bayer’ made from capital, blue letters and arranged into a cross (seeing how the company is a pharmaceutical business). This composition is then surrounded by a ring colored in light shades of blue and green (50-50 with a divide in the middle).

Spar

Spar’s emblem is a green ring with what looks like a fir-tree protruding from its base (it’s a very simple shape that uses the same color). They depict very small next to a big red rectangle, occupied by the company’s name. These are capital, white letters, and the font makes them look soft and wide.

Starbucks

The iconic Starbucks logo is a green disc with a white mermaid depicted on it. Nowadays, it’s made of many wavy lines and basic shapes, there’s nothing really nuanced about it. The small details include a crown with a big star in the center, two tails and a strangely fleshed-out face.

Yellow Circle Logos

Lipton

Lipton is a famous brand of tea, which has been known for its bright yellow logo for many years now. The badge of the company is composed of a voluminous yellow roundel with a transparent white top layer, which makes it look like a bubble, adding gloss and depth to the surface. The roundel is crossed by a smooth dark red banner with arched top and bottom borders, with the bold white title case lettering in a sleek elegant typeface. The font of the inscription has the ends of the bars delicately curved, with some of them cut diagonally. The logo looks exquisite and professional.

 

Scoot

Scoot is the name of a low-cost air carrier from Singapore, which was established in 2011. The logo of the company looks very progressive and fresh, representing the strength of the brand and its ability to grow and change with the needs of the customers. The Scoot badge is composed of a flat solid yellow circle in a lemon shade, with the bold lowercase logotype written over it in a heavy sans-serif typeface. All black letters of the wordmark are set on the circle, except for the “T”, which comes out of the borders and is slanted to the left.

Vueling Airlines

Vueling Airlines I is one of the most popular air carriers from Spain, which has low-cost flights to all the main hubs in Europe. The visual identity of the company is also based on a yellow circle, but here the shade of yellow is a bit darker, looking serious and professional. The roundel is accompanied by a smooth lowercase logotype in gray, executed in a rounded sans-serif typeface, with the dot above the “I” being modes to the upper right corner of the lettering, colored in white. This small minimalistic detail is what makes the whole badge unique and recognizable.

Turkcell

The visual identity of Turkcell, the leading mobile operator in Turkey, also has a yellow circle as the main element. Although, here it is drawn three-dimensionally, as half of a sphere with a glossy gradient surface and two cut-out elements, resembling flying comets. The elements had their top part in a circular shape, with wide arched tails, coming out of them to the bottom border of the yellow element. There is no lettering present on this badge, and it looks very actual and progressive, evoking a sense of energy and excellence.

Symantec

Symantec is a well-known American software company, which has a very recognizable logo, familiar to everyone who has a computer. The yellow element here is drawn in a shape of a gold ring, with the central part colored in white. The bold circular framing, executed in a dark and intense shade of yellow, is accompanied by a stylized black tick with its right bar elongated, crossing the frame, and drawn in a puzzle pattern, with small black, white, and yellow squares. The logo has no lettering on it.

White Circle Logos

Versus Versace

Versus is a casual line of clothing by a famous luxury fashion brand, Versace. The badge of the label featured a white and black drawing of a lion’s tiger with the elements of its mane coming out of the thin circular frame. The logo looks very cool and elegant and has something in common with the primary badge of the Versace fashion house. The logo of the main brand is also executed in a circular frame, with the head of Medusa enclosed in a frame with a geometric ornament. So for Versus, the frame was simplified, and the Medusa image was replaced by a lion.

Wikipedia

Wikipedia, the most famous online encyclopedia, also uses a circular shape for its badge. Its logo boasts a three-dimensional sphere formed by white puzzles, where some of the details have black letters from different alphabets written on them. This badge brilliantly represents the essence and purpose of the web portal, which has information about everything from every corner of the Earth. The white and black color palette of the Wikipedia badge is a symbol of reliability and trustworthiness, showing the platform as a reputable and professional one, and reflecting its expertise and confidence.

Bored Panda

Bored Panda is the name of a web portal, that specializes in content about art and society. The visual identity of the platform is also based on a circle, even though it is inscribed into a more complicated image — a stylized abstract drawing of a black-and-white panda. The white circle in a bold black outline here replaces the panda’s head and is accompanied by two smaller circles — a solid black one as the right eye, and an enlarged white roundel in a thick black outline, with the black moon inside, replacing the left eye of the animal.

White Claw

White Claw is a brand of alcoholic beverage, which was established in 2016. The logo of the brand is composed of a black-and-white image with three curved waves, set against a white background and enclosed into a wide circular frame with two lettering parts written around it. The bold enlarged “White Claw” is written in the upper left part of the frame, on a transparent background, while the bottom right part of the logo is accompanied by a “Hard Seltzer” inscription in a smaller size, with a thick black underline, arched under it, repeating the contour of the circular badge.

Other circle logos:

Pepsi

One of the most famous circular logos in history is definitely the one from Pepsi, the American brand of PepsiCo, one of the world’s largest food and beverage manufacturers. Though it has always been perceived as the globe, not just a circle. This iconic blue, white and red logo, representing the whole world, evolved from a flat and simple image used by the brand during its early years. That first version was more like a map symbol, and what we all can see today is a sleek and stylish badge designed with a minimalistic approach to shape, but a bright and powerful color palette, which does half of the work here.

Domino’s Pizza

Domino’s Pizza is an American catering company, which operates the world’s largest pizza chain (by turnover; the number of restaurants is second to Pizza Hut), and also uses a logo with circles. Though is one of the most arguable participants on our list, as the main shape of the famous blue, red and white badge is rectangular, just like dominoes. Although the red part of the figure contains a solid white circle, and the blue part — two circles. Those dots on the dominoes are called pips, and in this exact logo, they represent nothing else, though they add balance to the rounded corners of the domino element and its bold white framing. But there is a secret: apart from the obvious meaning, the three white dots on the logo symbolize the first three locations of the company. Although the plan to add a red dot with the opening of each new franchise was rejected.

British Columbia Lottery Corporation

British Columbia Lottery Corporation — Canadian Crown corporation offering a wide range of gambling products, including lottery tickets, casinos, and legal online gambling. The logo of the corporation features a lowercase BCLC abbreviation with three solid circles in three different colors placed in the negative space of three letters. The red, orange and green circles stand for diversity, positive emotions, and excellence. Green is for growth and progress, red is for passion and orange is for energy. Three strong colors are perfectly balanced by circular elements, which make everything smoother and kinder.

AOL

AOL Inc. is an American media conglomerate, provider of online services and electronic message boards, the Internet pager AIM. AOL was once the largest Internet service provider in the United States. The name of the brand, AOL, evolved from America Online, the company formed at the very beginning of the 1990s. And in the same years, the first logo with a circle was created, so this geometric figure has been used as the main element of the brand’s visual identity for decades. Until 2009 is has been a white circle on a blue triangle. The circle fully repeated the shape of the letter “O” in the wordmark. After the latest redesign the circle turner into a small solid dot, placed after the logotype and adding a sense of wholeness and completion.

Bavarian Nordic

Another meaning is given to circles in the logo of Bavarian Nordic, a biotechnology company specializing in the development, production, and commercialization of anti-cancer immunotherapies and vaccines against infectious diseases. The composition of eight solid red circles in different sizes looks like an abstract geometric depiction of molecules, or bacterias, showing the direction of the company’s activity and its main purpose. The circles on the logo get all the attention, and brilliantly smoothed the futuristic sans-serif typeface of the uppercase logotype.

BH Cosmetics

BH Decorative Cosmetics is a nice case where low price does not mean low quality. It is a high-end product that quickly conquered the market with its unusual solutions, design, and affordability. And all four “whales” of the brand’s philosophy are reflected in its simple yet memorable logo. The four solid circles forming a square are placed on the left from the lowercase inscription, being drawn in smooth pastel shades — turquoise, green, pink, and orange. These elements also stand for natural beauty and unity with their roots, inner side, and origins.

Le Creuset

Le Creuset is a French company producing pans, pots, cocotte pans, and other cast iron cookware. All products of the brand are designed with precision and look extremely fancy, not to mention their quality. The logo of the luxury cookware brand is built around two main things — the abstract graphical representation of cooking, and the iconic orange color, which is used for most of the company’s items. It is a solid orange circle enclosed in a black circular frame, which in its turn is placed inside a black letter “C”, which contour also features a circular shape. The whole badge looks like the stove hot plate. Simple, yet elegant, and just perfect.

Yonex

Yonex is a Japanese manufacturer of badminton, tennis, and golf equipment. Manufactures rackets, shuttlecocks, clubs, clothing, and accessories for these sports. And the specialization of the company is reflected in its visual identity, pretty directly. The graphical part of the logo is composed of two sharp triangles and two solid circles placed under them. The combination makes up a styles depiction of two-letter “YY”, but the circular elements also make it look like badminton shuttles. This bold and cool logo has been used by the legendar