这只鸟是飞行的象征。因此,它经常出现在世界上大多数国家的航空公司的标志上。她被选中也是因为她对高度的渴望——作为成长的标志,筑巢的能力——作为舒适家园的化身,照顾小鸡——作为母性的象征。此外,它是快速、简单和免费的。这只鸟在天空中完美地定向,选择唯一正确的路径,并且一直在运动。准确、快速、有目的性——这是它的主要优势。
鸟类还有其他重要的品质。其中之一就是智慧。通常这一类以乌鸦和猫头鹰为代表,被与智力话题相关的品牌积极使用。大鸟经常是运动队的吉祥物,所以你可以在它们的徽章上看到鹰、猎鹰和其他带翅膀的食肉动物。毕竟,他们顽强、强壮、令人生畏。不要忘记鸽子,它意味着和平。这个经典的例子也没有被各种组织忽视。
总而言之,我们为您精选了100个最著名的鸟类标志。他们是独一无二的和原创的。一些属于旧的和不存在的公司,另一些属于现代的和积极工作的公司。至于标志的风格,它们的方向非常丰富——从寓言式的立体主义到逼真的细节图像。品牌是随机排列的。所以让我们来认识一下他们吧!
希姆卡
从30年代到70年代,这个最受欢迎的汽车品牌享誉全球。带有他标志的汽车很受欢迎:这些法国车型非常优雅,技术先进。公司被接管后,人们开始遗忘。在那之前,引擎盖上有一只燕子的汽车在许多国家的道路上行驶。设计师为希姆卡设计了一个带有白色小鸟的标志。它被描绘成剪影的形式,位于五边形盾牌的顶端。底部是制造商的名字。标志的主色调是红色、蓝色和白色的组合,这是法国国旗的颜色。
霍利斯特
时尚品牌霍利斯特有一个海燕标志。它被极简地描绘,没有细节:一只画眉,翅膀张开,在纯白的背景上向左飞去。由于轮廓清晰,它看起来清晰而自信。下面是公司的名字,用纵向拉长的字母写的。它们是均匀的、严格的、怪诞的。这个符号表达了公司不顾任何障碍向前发展的愿望。
多林戈
在这种情况下,我们面前有一个智慧的象征——猫头鹰。它完全符合一个移动应用程序的名称,该应用程序旨在促进简单方便的语言学习。同时,多林哥的标志;徽标并不写实而是卡通化,强调易学性。这只鸟处于完全生长状态,被涂上两种颜色:橙色和绿色。下面是程序的名称。它由圆形小写字母组成——符合猫头鹰的风格。
IMSS
设计者建议IMSS的缩写标志,因为拉丁美洲最大的社会保障组织被称为墨西哥社会保障协会。短的形状完全符合视觉身份,并占用了所有较低的空间下的剪影鸟在一个广场与圆角。会徽的颜色是绿色和白色。
萨利瓦
意大利服装、鞋类以及旅游和户外活动设备制造商萨利瓦选择了一个非常新颖的标志——甚至是粗略的。它描绘了一只飞翔的鸟,由两个类似梯形的复杂几何形状组成。碑文也是立体主义风格,看起来像排列的图形。这些字母是成对连接的(《仨》、《了》和“WA”),所以它们似乎形成了三个独立的组成部分。虽然这只鸟是寓言,但它是象征性的:它传达了信心、耐力和支持。
鸽
世界著名的化妆品公司多芬有一个标志,包含一只温柔的鸽子飞向右边的形象。他性格的柔软与洗涤剂的柔软产生了很好的共鸣,洗涤剂像绒毛一样温和地影响着皮肤。这是通过鸟身体流畅的线条和自由的曲线传达出来的。它被漆成米色-金色,发出耀眼的光芒。在它的上方是一个蓝色的题字——商标的名字,用同样优雅的斜体印刷。
马爹利
著名的法国干邑的标签上还有一只鸟:设计师为马爹利提出了一个带有优雅燕子的标志。这种轻翼生物与品牌理念完美契合:喝了干邑后,顾客们会觉得很有灵感,仿佛长着翅膀在飞翔。这种鸟有分叉的尾巴和优美的身体线条。燕子、盾形纹章、公司成立年份和"干邑"字样都是金色的,贸易行的名称是深蓝色的。
著名的松鸡
这个酒精品牌注定会有一只鸟在标签上,因为著名的松鸡标志就是根据这个名字设计的。自1896年以来的混合苏格兰威士忌很容易被一只大黑鸡认出,它骄傲地站在铭文的左边。他轮廓分明,金色,有着宽褐红色的眉毛。相邻文本为洋红色,分为两行。
迅速发生的
燕子展示了这种编程语言的易用性——它的用法、编码和功能。为了强调必要的品质,开发人员为迅速发生的选择了一个非常灵活的鸟的标志,这种鸟可以在不同的高度飞行,并能立即适应环境条件。她有宽大的翅膀、分叉的尾巴和锋利的喙。它被漆成白色,放在一个圆角的橙色正方形中。右边是用奇形怪状字体打出来的名字。它的特殊性在于相连的" f "和“t”,设计师把它们做成一个普通的横杆。
FPV
FPV的澳大利亚分公司有一个鹰的标志。在这种情况下,一只快速的鸟完全符合汽车制造商的概念,因为它大,迅速,强大,权威。该标志包含一个程式化的,而不是真实的,图像。由于眼睛和喙附近有锋利的东西,这种鹰看起来很危险。题字位于头部下方的左侧,代表福特高性能汽车的缩写名称。会徽的颜色是单色。
拉拉莫夫
蜂鸟的飞行速度很快,几乎难以察觉。正是她的形象激发了亚洲快递服务的概念,它拥有自己的移动应用程序和网络程序。为拉拉莫夫设计的标志包含一只快速翅膀和敏捷的鸟,作为货物即时交付的标志。她抬起头,不停地拍打着翅膀,三条白色的条纹为会徽增添了动感和活力。名字按颜色分为两部分:前半部分是橙色,后半部分是黄色。
莫尔黑德州鹰队
莫尔黑德州立老鹰俱乐部的标志是一只秃鹰,这是美国的主要象征之一。它直视前方,长着锋利的喙和闪闪发光的黑色爪子。喙和爪是黄色的。强大的翅膀被漆成蓝色,并作为该系名称的背景,归MSU(莫尔黑德州立大学)所有。顶部和底部线条为白色,中间为黄色。所有元素都用黑色标出。在这种情况下,这只鸟象征着运动员的力量、耐力和爱国精神。
无与伦比的
这家公司开始是一家服装制造商,然后转向自行车,然后是汽车,最后被改造成一家酿酒厂无与伦比的标志让人想起美国国旗,由红色、蓝色和白色组成,用于给四边形盾牌着色。在它上面的一个单独的横幅上是品牌的名称。背景是一只竖起翅膀的鹰。所有元素都在一个垂直的椭圆形中。
中国东方航空公司
航空母舰图标上的鸟是抽象的,以几何风格描绘。她有着明显的左倾脑袋和短喙。翅膀向上翘起,而尾巴则相反,向下垂下。开发人员还为中国东方航空公司提出了一个带有弯曲蓝色条纹的标志,看起来像一个回旋镖。雨燕的两个部分形成了一个原始的设计。会徽上的文字分为两层:第一行是中文的象形文字,第二行是英文的名字。
本菲卡
葡萄牙足球俱乐部是该国的顶级足球俱乐部,它有一个基于1904年徽章的现代会徽。就在那时,本菲卡的标志上装饰着一只鹰——象征着高贵、权力和独立。他站在一个轮子上,播放这个团队的第一项运动,骑自行车。下面是一条绿色和红色的丝带,上面用拉丁文写着“众志成城”.中间是一个纹章盾牌,描绘了一个黄色的球和一个蓝色的斜条纹,缩写为《SLB》.
印度尼西亚邮政
印度尼西亚国家邮政局选择了一个地球仪和一只鸟作为标志。它们象征着接收来自世界各地的信件,并快速发送到地球的任何一个角落。两个元素都用中等粗细的橙色轮廓线绘制。就头部和喙的形状而言,这幅图像类似于鸽子,古代传统的邮递员。这只鸟的翅膀上还画了四条条纹,这给它增加了动力,就好像它在快速向前飞一样。下面用灰色粗体奇形怪状的字体写着这个组织的名字。所有字母都是宽的,大写。这种极简主义完美地描述了邮政公司的工作特点:信件的递送准确、专业、快速。
杜森贝格
虽然这家汽车制造商自1937年以来就不存在了,但它凭借其直列8缸发动机的车型为行业做出了巨大贡献。1921年,他的赛车成为第一辆赢得法国大奖赛的美国跑车。已经在那个时候,一只鸟在引擎盖上炫耀:豪华车和跑车杜森伯格有一个标志,是一只长着宽翼的鹰。上面画着羽毛、鸟嘴和一个头。在尾部是数字"8",表示发动机的汽缸数量。并且从左翼的尖端到右翼的尖端延伸出一个大大的蓝色题字——品牌的名字。下面是同样颜色的"直"字。
多伦多蓝鸟队
多伦多蓝鸟队有一个非常时尚的标志。它显示一只鸟转向左边。它是从侧面画的,并涂有两种蓝色。背景也是蓝色的,所以头部轮廓是白色的。喙有力、直且水平。一条黑色的条纹从它直射到隐藏在红色床单后面的眼睛。加拿大棒球运动员选择了他们国家的两个主要吉祥物:枫树和松鸦。设计师们在不违反标志的商业风格的情况下,将它们以图形方式组合在一起。
阿拉什
阿拉什展示的标志包含一只游隼的图像,游隼是最快的猛禽之一。这个形象与汽车制造商很协调,因为它体现了汽车的高速。黄色的鸟是在起飞的瞬间画的,所以翅膀的角度不一样。强有力的爪子浮出水面。最上面是公司的名字,用粗体奇形怪状的字体打印。背景是一个黑色的垂直梯形,左侧有一个高光。
主要经营银行)
国际银行巴克莱有一个坚实的标志。由于鸟的部署位置,它类似于一个盾形纹章。蓝鹰被描绘成翅膀张开,头转向左边。虽然会徽的风格是粗略的,但由于中性的白色背景,它准确地传达了一只强大的鸟的轮廓。它不详细,但很容易辨认。下面是符号的文字部分——公司名称。碑文是用淡蓝色写的,略微向右倾斜。在字母的末端,有类似尖锐衬线的小延伸。
阿达塔
一只色彩鲜艳的蜂鸟是一家台湾高科技企业的标志。它专注于生产存储介质、固态硬盘和计算机配件。但是为阿达塔设计的标志;徽标并没有她这行那么严肃。图标是彩色的和明亮的:鸟是紫色,酒红色,蓝色,绿色,黄色和橙色。短尾巴末端有分叉的羽毛,变成微型星星。而品牌名,恰恰相反,严谨而官方。它是用无衬线大写字母打印的。
鲁索巴尔特
在鲁索巴尔特的汽车部门,标志包含一个传统的俄罗斯符号——一只双头鹰,手持权杖和球体,他用爪子抓住它。短粗的翅膀展开,弯曲的舌头从喙中伸出,头上戴着皇冠。第三个仍然在它们上面。这只鸟被一个用细大写字母写着公司名称的圆环包围着。会徽是轮廓和单色的。
尼斯(法国城市名)
法国职业足球俱乐部尼斯选择了一只骄傲的老鹰作为标志。它看起来令人生畏,在它的翅膀上有一个红色和黑色条纹的三角形盾牌(下图)和球队的名字(上图)。第一行被缩写《OGC》占据,它是由短语"奥林匹克体操俱乐部"组成的。第二行是单词“不错”文本为白色字体,有一条细的灰色边框。在三维盾牌下(在一只鸟的爪子里),有一条丝带,上面有体育组织成立的年份。
亚特兰大老鹰队
美国职业篮球队亚特兰大老鹰队的标志由一只鹰的头部组成,更准确地说,是一只白色的鹰,这是美国的关键标志之一。他有一副令人生畏的样子和一张尖嘴。白色的鸟在白色的背景上,这样它们就不会融合;设计师们用一条酒红色的线把它圈了起来。圆的其余部分是相同的颜色。中心元素的边缘是一个带有运动俱乐部名称的宽环。
班迪尼
意大利汽车制造商班迪尼将该标志用于家禽——公鸡。它是粗略的,黑色的,在黄色背景的衬托下,非常清晰。在垂直盾牌的底部延伸着一条蓝色的条纹,上面有公司的名字,还有一个涂着意大利国旗颜色的三角形元素:绿色、白色和红色。
罗切斯特红翼
设计师向来自纽约的罗切斯特红翼棒球队提出了一个带有一只令人生畏的鹰的标志。他猛地挥动球棒,打出准确的一击。根据这个名字,这只鸟被涂成红色,头上还画着一顶黑色的棒球帽。喙是黄色的。半开的嘴中可以看到白色的牙齿;这是一个被赋予了人性的拟人化角色。在机翼的背景上有一行草书,上面刻着俱乐部的名字。
印度尼西亚鹰航空公司
印度尼西亚国家航空公司印尼鹰航空选择了一个带有前瞻性鸟类的标志。它指向右侧,并涂有两种蓝色。鹰的形象(根据头部的形状来判断)是由五条不同长度的曲线组成的。它们构成了身体和翅膀。
美国法国
一家来自美国的急救车辆制造商使用了一个徽章,上面有一只鹰坐在一个巨大侧面的所谓的铁十字架上。这只鸟被描绘成身体前倾,翅膀张开。她是保护、警惕和警觉的化身。在美国拉弗朗斯标志的中央是一块写有公司名称的牌子。
蒂斯托
设计师为DJ Tiesto设计了一个带有抽象小鸟的标志。它是在飞行中从上面描绘的,所以它看起来像一个由三条弧形线环绕的空气滑翔机。轮廓涂成黑色,并辅以五根羽毛的宽尾,末端呈圆形。头部呈三角形,喙朝上。下面是音乐人的笔名。
墨西哥石油公司
x-500x281.png" alt="Logo Pemex" />The Mexican oil and gas company Pemex chose the logo in the colors of the national flag. The inscription is painted green, and the symbolic bird located nearby is shaded dark red. Her head is painted with white horizontal stripes and completed with a triple topknot. A large drop serves as a background. The font in the corporation’s name is individual, non-standard, and grotesque. It features rounded corners and smooth lines that flow harmoniously from letter to letter. Thus, two syllables turned out to be connected in pairs: “EM” and “EX.”
RossignolThe visual identity of the French manufacturer of extreme sports clothing and accessories is very elegant. Even though Rossignol has a rooster logo, it looks sophisticated. The sign is designed in the colors of the national flag. The miniature icon depicts the main symbol of France, divided into two parts. It has a red tail and a blue head, which are delimited in the middle by two vertical lines. The bird is placed in a white shield outlined by double frames. In front of it is the fashion house’s name, in bold, rounded font.
Cebu PacificThe logo designed for Cebu Pacific couldn’t be different because it’s a Philippine air carrier, and the bird is the personification of flight. The emblem features an eagle. He has three light blue feathers on his neck, and his head consists of two emerald stripes of complex configuration with pointed elements on the chest, near the beak, and near the eye. Below is the name of the company. It is typed in lowercase. All letters are fluid, streamlined, rounded, and bold.
MovenpickThe bird is an old part of the identity of the famous ice cream manufacturer. It is golden beige, light, simple and allegorical. That is, the Movenpick logo is without specifics: it shows a wave-like stroke resembling a bird in flight. In contrast, the name is bright and large, painted in crimson and occupying the entire lower part of the black rectangle. The sinuous line softens the emblem and adds to its sophistication.
Bowling Green FalconsThe sports branch of BGSU called Bowling Green Falcons uses the logo with the most important American mascot – the bald eagle. It is drawn in cubist style and peeks out from behind the diagonal “BG” monogram. The abbreviation is white and edged in the color of the bird – red and brown frames. The hook-shaped beak, triangular narrowed eye, and sharp feathers make the eagle dangerous to instill fear in the enemy.
OneteaspoonThe Australian fashion brand has been using the bird emblem since its inception. Moreover, Oneteaspoon has an incredibly original logo, which has proven itself well among competitors because it produces jeans, shorts, T-shirts, blouses, and T-shirts, that is, goods that are in the range of other manufacturers. The unique sign helped her to stand out and gain wide recognition. The fact is that its identity is built on the image of a sophisticated swift with a chain around its neck, where a bone hangs instead of a classic pendant. The style of the text is also inimitable: the first half of the title is printed, and the second half is handwritten. The word “teaspoon” is in clumsy handwriting without italics.
Sydney RoostersAfter renaming it to Sydney Roosters, the athletes also changed the logo. As a result of a complete rebranding, the Australian professional rugby league football club has a formidable rooster on its emblem. He has a yellow beak, a pointed crest, an arrogantly squinted look, and a proud bearing. The bird is depicted inside a triangular shield with a triple border before it is the word “Roosters.” It is connected, diagonal, and italic. The basic colors of the badge are red (bottom lettering, beard, crest, and wide frame), blue (background for the name and thin borderline), and white (rooster background, top lettering, and part of the feathers).
Arizona CardinalsThe American professional football team, Arizona Cardinals, has been using the bird logo since its inception. It represents the cardinal – according to the name of the sports club. The head is in profile and turned to the right. A powerful thick beak, a formidable and serious look, and four sharp feathers indicate an unconditional mood for victory. The symbol is made in burgundy and black colors. Soften the composition of white and yellow.
Creighton BluejaysThe athletic department representing Creighton University in Nebraska has also chosen the blue jay as its visual identity. This member of the corvid family is very common in North America, so it is often used as a talisman. The designers proposed a Creighton Bluejays logo with a head superimposed on top of a blocky “C” – the first letter of the club’s name. Both elements are made in the same manner and painted in the same colors: white, light blue, and dark blue. The symbol has sharp serifs that complement the jay’s beak and crest.
American AustinThis car brand represented British Austin Motor Company passenger cars, produced under license, but failed to cope with the task, going bankrupt in 1935. Since then, the American Austin logo has become little known. It was a horizontal red oval with a golden rooster. He was in the middle and had a very warlike appearance: he had sharp claws, powerful spurs, a long tail, raised wings, and fluffy feathers on his neck. That is, the cock took a fighting pose. It was surrounded by stripes and golden plates with the name.
Kansas JayhawksFor Kansas University’s sports department, the visual identity developers also proposed a bird, but a caricatured one. As a result, teams called Kansas Jayhawks use the logo with a friendly cartoon image. Their mascot (presumably a turkey) is colored blue and has the abbreviation “KU” on its side. He has a massive yellow beak and shoes with spurs of the same color. The buckles and head are bright red. The bird is depicted in full growth and turned to the right side.
Memphis RedbirdsAt the beginning of its career, the American baseball club chose an emblem corresponding to its name. Therefore, the Memphis Redbirds logo contains a red bird. It is located at the top of the sign and peeks out from behind the name. She has a high crest on the top of her head, painted, like the whole head, in a maroon shade. The composition is diluted with a yellow beak. Due to this combination, the symbol looks modern.
AccorThe international hotel chain Accor has a logo that contains a minimum of elements. It uses the capital letter “A,” in which the entire left half is replaced by the silhouette of a bird taking off. Judging by the outlines, this is a goose or a swan, as evidenced by the long neck, wide wing, large body, and short tail. The block symbol is located above the name of the company, painted in gold, like the top of the emblem.
LufthansaThe visual identity of this German company could not be different because it is associated with air travel. Indeed, Lufthansa’s logo is decorated with a round badge with a bird in the middle. It is straight, diagonal, flying to the left. She has comb wings, long legs, and a beak. The crest on the head indicates that this is a representative of the heron family. To the right of the elegant silhouette is the organization’s name in a classic sans-serif typeface. The letters are bold and rounded.
Tottenham HotspurSlender, graceful, fit – such is the rooster of a professional football club from England. He is a longtime part of his visual identity, which is why the team is colloquially called the Spurs (by the way, they are visible on the emblem). The logo used by Tottenham Hotspur looks elegant. A vertically elongated bird stands on a ball, and below it, there are two arched lines with the name of a sports organization.
HumminbirdA miniature golden hummingbird fluttering to the left of the brand name is what the Humminbird logo looks like. Unlike a small bird, the inscription is massive, bold, and black, with minimal letter spacing. The hummingbird is depicted in contour, but realistically: it has well-drawn feathers on its wings and a head with a long beak.
RossionAutomotive sports car manufacturer Rossion chose the logo not with a horse but with a bird because it is fast, agile, maneuverable, and powerful. After all, its emblem depicts a soaring eagle. A white silhouette with raised wings and large paws is visible against the background of a black shield in a double frame. Above it is an inscription with horizontally elongated “s.”
West Bromwich AlbionThe designers made a logo with a very touching bird for the English football club West Bromwich Albion. A cute creature sits on a green branch with three red berries and sings diligently, which can be seen from the open beak and stretched neck. The background is blue-white stripes located at the bottom of the triangular shield. At the top is the team’s name, divided into two rows: in the first, the font is small and thin, and in the second, large and wide. The lines are aligned on both sides.
AuchanThe logo of the international trademark Auchan consists of two elements: one of them is graphic, and the second is textual. They are combined in an original way: a bird, standing against the background of the first letter from the name of a commercial brand, completely replaces the crossbar at “A.” For harmony, everything is painted red. This combination makes the emblem sophisticated and balanced. The symbol of the trading network evokes a feeling of kindness and trust.
ColeCole’s logo is made in the old style. This design inspires seriousness because the emblem shows a formidable eagle with widespread wings that occupy the entire surface of the circle. The bird has a curved and sharp beak, distinctly traced feathers, and a five-pointed shield on the chest with the brand name on a diagonal stripe. The background circle is black, making the bronze elements look exquisite.
TwitterOne of the most recognizable social networks also uses a bird in its visual identity. The designers created a logo for Twitter that matches its concept because the bird chirps, notifying everyone around about something. The blue flying silhouette looks advantageous on a white background. It symbolizes freedom of opinion, unity, and progress, and smooth lines make the image sweet and friendly.
Singapore AirlinesThe flagship aviation company Singapore Airlines chose the logo with an abstract bird. She has three broad lines that form the wing, and two are of medium thickness, passing into the body. This image represents flight, striving forward, and freedom. On the left is the name of the carrier. It is set in a custom font with the “n” cut off at the top, which is lowercase, unlike all other characters. The inscription is two-level, blue. The bird and underscore are yellow-orange.
NestleThe Nestle food corporation has been using the bird logo for a very long time because, in its case, it symbolizes caring for children, a comfortable atmosphere, complete baby food, and caring for the younger generation. This is reflected in the nest on which the bird sits with its chicks. The drawing is contour, two-color: all the lines in it are blue, and the background is white. An affectionate mother and children add touchingness and tenderness to the sign.
Moto GuzziThe visual identity of the powerful motorcycle manufacturer from Italy is also powerful: Moto Guzzi’s logo consists of a huge eagle. The bird is drawn with spread wings, so it occupies the entire space of the emblem. She has a focused look, an open beak, and sharp claws. Below it is the name of the company. It is in a black geometric sans-serif font. The eagle is painted in golden beige, which gives the sign of the highest nobility.
Aeronautica MilitareThe label of this company is simple and organic. The designers proposed a thematic-style logo for the Aeronautica Militare: with a massive and confident font, a huge eagle, and a multi-colored target. The bird, in this case, means complete domination, the highest power, because a large crown complements the image. The central dot of the target is green, followed by two rings – white and red. That is, this attribute on the emblem is painted in the colors of the national flag of Italy. The letters in the title are bold, with large serifs.
St Louis CardinalsThe professional baseball team from the United States, which is part of the National League, has a bird that matches the name. So, at St Louis Cardinals, the logo includes a red cardinal, which sits on a yellow bat that goes behind the capital “C” at one end. The name is also crimson red. It mimics handwriting and has a slight slant to the right. The bird is located sideways and closely follows what is happening. That is, the artists added to her one of the most important qualities of athletes – vigilance.
Monmouth HawksThe university sports club Monmouth Hawks has an impressive logo: it depicts an eagle with an intimidating look and rearing feathers. Hooked and sharp beak, narrowed eyes well complement the formidable image. The white text adds some softness. It is superimposed on a bird and balances out the dark background. The letters are chopped, rounded, wide, and oblique.
Hartford HawksA sense of danger, strength, determination, and aggression – this is what this emblem expresses because the Hartford Hawks club chose the logo with a red hawk head combined with a block “H.” The bird replaces the central crossbar and is directed to the right side. It is drawn with smooth black lines, each of which is bent at a certain angle. The dynamics of the image are added by three horizontal stripes pointed at both ends.
Air MauritiusAir Mauritius has been using the bird logo since the very beginning of its appearance in the professional field. And it cannot be otherwise, because this is an aviation company that delivers passengers to different countries worldwide. To accentuate her successful work, she opted for a sleek style emblem. The red bird is drawn with smooth lines and does not resemble an airplane. She confidently soars in the air, inspiring a sense of calm and reliability. Below it is the name of the air carrier, painted in the same color. The font is lowercase, with a harmonious transition from sharp corners to curves.
RugerSturm, Ruger & Co has chosen a heraldic eagle for its identity. At the same time, Ruger’s logo is shaped like a round target with the letter “R” in the center because it manufactures firearms. The bird’s wings are raised up and almost connected above the head. On each side are depicted four sharp feathers of different lengths. On the right is the name of the company, decorated in the same color as the eagle. The font is very large, with sharp serifs and minimal letter spacing.
BignanDefunct since 1931, the Bignan company used the logo with a large bird. A stork flaunted on the hood of the cars it produced. He was depicted in flight, so his wings extended beyond the round badge. Below was another circle: it resembled the steering wheel of cars. There was a name in it, divided by a figured crossbar into two parts: the word “Bignan” was written in elegant letters at the top, and “Sport” at the bottom. The font was personal.
Seattle SeahawksThe Seattle Seahawks logo is cool and bright. Its basis is the bird that gave the name to the professional football club. There is nothing else in the emblem. The entire identity is reduced to the image of a head stretched horizontally. It is drawn in profile and turned to the right. The eagle has an angry look and a sharp and powerful beak, which creates a feeling of increased threat. The upper part of the neck is painted in dark blue; the lower part is gray. The beak and dividing stripes are white.
Giorgio ArmaniThe Giorgio Armani logo is one of the most iconic bird graphic signs. This is a hypothetical eagle with raised wings. It is depicted schematically and consists of black and white stripes of the same width, which are rounded on the sides. The exception is the area of the neck and head, where the lines are left straight or form a beak. Against their background is the abbreviation of the fashion brand – “GA.” Elegant capital letters, small serifs.
Ball State CardinalsDesigned for the Ball State Cardinals club, the logo contains only one element – the cardinal’s diving head. It has an intimidating look to instill insecurity in rivals on the sports field. Proof of this is the sharp beak and the same sharp ends of the feathers. The bird is painted in burgundy, white and black and decorated with miniature strokes to create the illusion of energetic movement.
Srilankan AirlinesDesigned for Srilankan Airlines, the logo represents a very sophisticated image of a bird. It is formed from three wavy stripes with pointed ends. The palette is designed in the national flag colors and consists of green, red, and orange. The bird is located diagonally. Below it is the name of the air carrier, typed in an individual font with jagged letter outlines. The upper part of the inscription is blue; the lower part is blue.
Nationwide Mutual Insurance CompanyNationwide Mutual Insurance Company uses the logo with an abbreviated version of the name: only the first word appears in it. The bird is a bald eagle against the background of a block “N.” The letter is large, blue, and grotesque. Nearby is the word “Nationwide” written in black in lower case. The inter-character distance is small, which does not interfere with reading. The bird’s wing is up. It is even, with distinct feathers at the end. The tail, body, and head are horizontal.
Gulf AirGulf Air also has a bird logo. And it’s understandable why: she works in the aviation industry and is the main carrier in Bahrain, serving 55 routes. Her emblem is light, graceful, and airy, representing a flying golden eagle with widely spread wings. To the right of it is the text part, which is divided into two lines. In the upper row – the name is in Arabic, made in openwork characters. Below is the English translation, in block letters in blue.
HawkIt is clear that the Hawk company uses the logo with a hawk because it bears its name. She has a simple yet elegant visual identity: a silver ring with a bird in the middle. She is depicted in flight – with an outstretched neck, spread wings, and a fan-like tail. The hawk is located diagonally and directed to the left side.
Air ChinaThe Chinese airline Air China chose an abstract logo. She has a very complex bird in structure, made up of three curved red stripes. Despite this, she is clearly visible in the U-shaped composition: she has wings (raised up), a tail (curled into a half ring), a head with a beak, and a crest (turned to the left). It is assumed that this is the silhouette of the mythical bird Phoenix. The name of the air passenger service is located on the right and is divided into two levels. The English text occupies the top line. The bottom row is typed in thin Chinese characters.
Johnson City CardinalsThe Tennessee Minor League baseball team also opted for a bird, so the Johnson City Cardinals have a logo that echoes the name. The emblem depicts a cardinal brandishing a bat, from which, judging by the picture, the ball located in the foreground flew off. To the left of it, a range of mountain ranges is drawn, which are painted blue. Below them is a two-level inscription. The first two words of the club’s name are white; the third is red. The bird has a burgundy plumage color and a yellow beak.
MedicareThe designers proposed an original badge for the public health insurance service from the United States. Therefore, the Medicare logo is very touching and sincere: the silhouette of a bird is formed from people’s faces. This demonstrates that the organization cares about everyone who needs its support. Around is a ring with the name of the department. It is written in small block letters, unlike the name of the service that belongs to it.
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