在任何品牌的视觉识别的某些方面，箭头标记都被认为是有吸引力的和信息丰富的。但它表面上的简单是有经验的设计师富有成果的创造性工作的结果，他们使用标志的图形可视化来形成所需信息的传输。不管标志的风格如何，这一元素给形象带来了清晰度和特异性，象征着所有者进一步发展和扩展其能力的愿望。该符号暗示了男子气概，这是在一个艰难和尖锐的线表达。然而，也有设计工作室设法赋予它异性所固有的细腻和温柔的情况。它适用于不止步于此的品牌，从而告知顾客和消费者他们想要成长、改变和满足现代要求的愿望。箭头也象征着他们不断追求新的高度和自我完善。

"绿色和平"组织

绿色和平组织是一个独立的非政府国际组织，于1971年在加拿大成立。它关注与影响环境的非生物、生物和人为因素相关的全球环境问题。这些分支遵循共同的原则，彼此独立工作。

公司标志传达了品牌的范围。由箭头环绕的星球图像暗示了一个与有害环境的物质的回收和处理相关的未来运动，确保自然本身的一般循环特征。会徽的企业配色方案最初包括白色背景上绿色和自然色调的组合，象征着新的生活、自然和进步发展。所选的调色板使标志充满新鲜感，创造了品牌为实现其目标而奋斗的勇气和坚持的视觉效果，并为其自身的身份增添了风格。会徽的基本文字是LeDrole let Pro黑色字体，线条和形状略有变化，并增加了扩展，形成了手工标记字体的感觉。随着数字技术的发展，提高单个元素和整个构图的细节质量成为可能，使其在任何维度设计中的感知更清晰、更容易。

地铁

赛百味与众不同之处在于其基于商业特许原则与客户合作的特殊性。这是一家连锁快餐店。该品牌于1965年起源于布里奇波特。到2011年，该公司在许多餐饮服务店中处于领先地位。该公司最受欢迎的产品是所谓的海底三明治。

新的公司标志是用最少的元素设计的，这在今天的信息感知条件下提供了最好的记忆。调色板上的三种颜色被绿色和黄色两种颜色所取代。第一个特点是产品的天然性，告知顾客该机构的食品仅由天然产品制成。第二种颜色象征着繁荣和阳光，唤起人们积极的联想，鼓励他们光顾餐厅。从字母" S "和" Y "中出来的箭头象征着进入和离开，同时提供了在移动中获取食物的机会。此外，它们还传达了主要信息——公司的不断扩张，在世界各地开设新的、舒适的旅游景点的愿望。

Speedo

Speedo公司是世界领先的制造商之一，由移民亚历山大约翰麦克雷于1914年在澳大利亚创立，从事各种游泳配件的生产和销售。随着时间的推移，总部迁至英格兰诺丁汉。由于它在这一领域的成功发展，它的名字与比赛泳装联系在一起。1929年，克拉斯阿恩博格创造了泳衣的世界纪录，使该公司闻名遐迩。

Speedo是为数不多的商标如此成功以至于在很长一段时间内不需要对其结构进行重大改变的品牌之一。然而，身份必须重新设计，以保持符合当前的设计创作趋势。数字技术的出现使得显著提高单个元素的细节质量成为可能。箭头位于徽标的左侧，紧接在文本之后。该元素的图形设计，视觉上尖锐的结束，和整体的平滑度有助于视觉感知的愿望，走向发展和繁荣。调色板由象征进步和发展速度的红色和灰色阴影代表，这是该公司的一些主要特征。会徽的各个部分相互平衡，为构图增添了趣味性，构思的独特性影响了可记忆的程度。

内外汉堡

1948年10月22日，第一家进-出汉堡店在鲍德温公园开张，多年来，这家店已经发展成为一家私人拥有的连锁餐厅。该品牌位于太平洋沿岸和美国西南部。有了统一风格的想法，老板们拒绝通过特许经营开快餐店。

该标志的调色板是两种颜色，黄色和红色的明显对比。这实现了所需的吸引力和易记性，为视觉感知增加了一些攻击性。红色承载着现代固有的力量、欲望、速度和活力。此外，在心理层面上，它唤起了一种饥饿感，这是餐厅所要求的。相反，黄色有一种舒缓的效果，增加乐观情绪，并被很好地记住。会徽的主要元素是一个箭头，设计成回旋镖的样子，面向右边，象征着良好的意愿。它部分指向餐馆的名字，并强调他可以毫不拖延地购买食物，并在路上吃。在开发标识内外汉堡的文本组件时，使用了类似于字体机器的吉诺黑的字体，并进行了轻微的修改，这确保了唯一性、易读性以及随后的品牌识别的容易性。

总部设在瑞典)

瑞典沃尔沃公司自1927年以来一直生产公共汽车、发动机和商用及货运汽车。它还生产乘用车，直到1999年福特接管该部门。如今，该品牌的部分经营权也有了沃尔沃汽车直接拥有的一家中国公司。

徽标是品牌的名称，放在一个圆圈内，圆圈被一个超出其边界的指针打断。在古罗马，这象征着战神——马尔斯。戒指代表盾，箭头代表矛。但是在古代西方文化中，甚至这个符号也表示铁。国徽强调了该国在冶金方面的成功，强调了该公司所有汽车产品的强度和可靠性，是安全和动力的保证。由于数字技术，品牌重塑提供了更高的质量和更清晰的执行构成的每个元素，简洁为现代消费者和观众传达的信息的轻松视觉感知和理解创造了所有先决条件，使品牌特别容易识别。主色调为黑色，鼓励人们购买，具有通过对比性能结合白色背景展示影响力的特性克拉伦登宽SC大胆的加拿大。字体用于文本元素。

分层混合

俄罗斯运动器材品牌——德米克斯，成立于2003年，不断扩大生产和品种。该品牌属于Sportmaster连锁商店。来自德国、美国和意大利的专业人员参与开发设计和技术，产品在亚洲的东南亚国家制造。

现代技术被用来创造标志，这使得它有可能影响所有元素的清晰度和质量。因此，大胆的线条获得了直的内部和软化的外部边缘，使细节更平滑，更清晰。该标识具有简单简洁的结构和未来元素。箭头被选为主要和重点元素。它向右的方向揭示了设计师所赋予的象征意义，表明了运动和速度，对成功发展的渴望。而这是公司主要目的的有效体现，就是生产运动器材。标志的风格鼓舞人心，有效地传达了品牌的优势特征。调色板营造了一种自信的氛围，传达了该公司对履行其义务的特有的严格性和一些保守性。灰色有一种放松的效果，软化所有恼人的时刻。

亚马孙

全球闻名的美国最大的市场亚马逊于1994年在西雅图成立。最初，它是为通过互联网销售书籍而准备的。但是它的逐渐发展为拍卖其他种类的各种商品提供了机会。某些产品向客户提供国际运输，某些国家支持零售网站。

该标识使用了字体类型FF实头浓缩Demi Bold by font字体，略有修改，以45度角修剪字母" a "的尾部。此外，字母“z”的底部是环绕箭头一侧的弧形。为了强调亚马逊的力量和它提供的广泛产品，一个粗橙色弧形箭头被添加到黑色文本的对比中。通过它的定位和方向，箭头传达了网站上可以满足各种需求的广泛选择的信息。这种强调元素让人想起一个慈善的微笑，嘴角有一条迷人的皱纹，为标志注入了善良和友好。这样做对客户产生了积极的心理影响。

指导原则

这家瑞典公司自1996年以来一直在制造电动机、赛车和电动汽车。如今，吉利和沃尔沃汽车两家公司平分秋色。

更名后，该标志已将其颜色标识更改为两种灰色渐变填充，即亮灰色和暗灰色。因此，随着数字技术的使用，当元素类似于从侧面照亮的银时，就有可能实现高质量的效果。相互指向的箭头创造了一个四角北极星的轮廓。因此，会徽充分反映了品牌的本质及其动态。与此同时，文体和整体结构没有发生重大变化。调色板对观众有一种平静的效果，结合公司名称，创造了极地之夜的图像。这是象征性地传达品牌产品开发创新方法的一种壮观的方式。

NOS能量饮料

保险丝最初拥有能量饮料品牌。它于2005年推向市场。2007年，该公司被可口可乐公司收购，并修改了其品牌许可。然而，商标权现在已经转移到华立表演与怪物饮料生产的可能性。

这种饮料的名字来自一种叫做一氧化二氮的化学添加剂。它用在汽车中，以增加各种比赛中的速度特性。因此，该品牌在标志中象征着其产品的方向，旨在刺激人类的中枢神经系统。箭头指向右侧，表示已准备好迎接不可逆转的变化，以及品牌继续进一步发展的愿望。作为字母" N "的延续，它给人的印象是箭头像屋顶一样悬挂在其他元素之上。

雪铁龙

这家法国汽车制造商由安德烈雪铁龙于1919年创立。最初，该公司为大众消费市场生产廉价汽车。然而，在成功的牵引先锋车型发布后，第一次尝试制造其他种类的汽车。

雪铁龙的标志有一个原创的设计，向上的箭头象征着v形齿轮，这是创始人在第一个生产模型的制造过程中开发的。会徽本身看起来简洁，容易辨认。此外，该标志讲述了公司历史上的进步和形象发展。随着现代技术的发展，有可能提高单个结构元素的细节质量，创造一种自然的印象。调色板以单调的灰色表示，象征着车辆制造工艺的保守性。

庞蒂亚克

一个以印第安酋长命名的美国品牌于1899年开始生产，生产马拉的和自走的马车。从1926年到2009年，它作为通用汽车的一个部门从事汽车生产，并于2010年关闭。原因是财务问题。

庞蒂亚克标志视觉识别的主要元素是一个指向下方的箭头符号。调色板赋予会徽体积和奢华。这是通过用红色调渐变填充中心部分，并沿整个周边用银色框架包围来实现的。此外，它还增强了标志的对比效果，软化了标志的轮廓红色。在这里讲述了产品的力量，开发者大胆尝试风格的勇气，以及品牌汽车固有的速度。格雷强调这些品质，给整体气氛增加了一点保守主义。

雅马哈（山叶)商标

今天，雅马哈是一家著名的日本公司，生产乐器、扬声器系统、运动器材和运输车辆。它由企业家山叶寅楠于1887年在静冈县创建。最初，创立这个品牌是为了维修医疗设备。

品牌标志的身份是简洁的，不需要额外的元素来提高识别度。此外，以三个音叉相互缠绕的形式设计的箭头暗示了该公司的历史基础，当时生产的产品仅属于音乐领域。象征性的可视化也表达了关注点的三个基本原则：销售、生产和技术。来自中心的方向暗示着公司的扩张和进一步发展，而银色的框架则表明了公司的完整性。

尤尼克斯

该公司成立于1946年，最初生产用于渔网的桶装软木塞和浮子。但是这个方向并没有带来想要的结果，所以在1957年决定改变活动的类型。因此，今天，这家日本公司生产和销售高尔夫、网球和羽毛球等运动的各种配件。

品牌标志；徽标已经很久没有明显变化了。然而，随着数字技术的发展，其质量有了相当大的提高。四个几何图形代表了名称左侧的徽标——下层是两个圆形，上层是两个箭头形状的三角形。这是该公司如何可视化其活动的方向-元素包括网球和羽毛球。另一方面，箭头表示运动、发展和速度，这是积极运动的特征。

三角洲

达美航空公司成立于1924年，是世界上最大的航空公司之一。它的客运量指标、可能目的地的数量以及机队规模都被认为是领先的。此外，它是美国唯一一家通过其航线网络连接除南极洲以外所有大陆的航空公司。

品牌的视觉标识是两个几何形状的简洁结构，两者之间的距离很小。上部元素做成箭头向上的形状，象征着平面与地面的分离，从而揭示了构图的主要含义。下方的三角形表示执行航班起飞的跑道。配色方案采用两种红色，增加了会徽的对比效果。这给人一种三维图像的印象。

奥尼特

生产运动营养品的公司于2010年出现在美国奥斯汀。它的名声是由其阿尔法大脑神经代谢刺激器带来的，它改善了大脑的血液供应，增加了神经细胞功能所需物质的同化作用。此外，该公司出售设计独特的运动器材。

进步品牌的标志；徽标极简简洁。这是非常明显的信心和力量。商标文字由粗线组成，鼓励喜欢运动的人行动起来。两个风格化字母" N "末端没有衬线和箭头，增加了设计的独创性。这强调了反映公司特征价值的动力和愿望。重新设计后，原来的绿色和白色调色板被黑色单色所取代，因此会徽的风格变得更加严肃和强大。

东芝

日本跨国公司东芝是两家公司于1939年合并的结果，一家是从1875年开始生产电线杆的柴浦Seinsakusho，另一家是从1890年开始生产白炽灯的东京电气。今天，该公司在市场上供应家用和办公电子产品，并与许多同类公司建立了合作伙伴关系。

三个箭头是存在的

nted in a concise design with sharp corners pointing to the right in the logo. The different shades of gray give the impression of continuous movement, which makes the visualization of the trademark more lively and energetic. In addition, it expresses the corporation’s innovative approach to solving problems in developing new electrical appliances. The latest redesign of the text component brought contrast to the logo’s color palette, focusing the client’s attention on the company name itself, made in a narrow solid Eurostile Bold typeface.

Hi-Tec

British brand founded in 1974 by Frank Van Wezel is engaged in producing footwear for active rest and sports. Leading climbers from all over the world act as partners who subject the product to practical testing in extreme conditions. According to the subsequent results, the specialists are engaged in improving the quality of the product.

The elegance of the brand emblem is achieved by using the symbolic element in the form of an arrow as a visual identity. Its structure resembles the stylization of a key, a harpoon tip, or a hook from the mountaineer’s equipment. In this way, the logo shows the seriousness of its approach to the process of producing shoes, which must withstand the toughest conditions to ensure safety. Slight rounding of part of the element softens the overall impression of the sign, balancing its sharp corners. As a result, the sharpness becomes less severe without affecting the degree of expression of the power of movement. The arrow is placed immediately below the text component of the emblem, which is slightly sloped to the right, indicating further development.

Off-White

Founded in 2012 by American designer Virgil Abloh, the Italian brand instantly gained popularity by making premium street-style clothing. In 2014 Off-White became a finalist in the Moët Hennessy – Louis Vuitton category and won the Young Designer Award. Today, there are about 24 official stores of the brand.

The visual identity of the logo consists of eight arrows. Four of them are made on a square element with a white background in black, pointing to the middle of a light figure. White arrows are formed because of the small distance between them, coming out of the center and pointing in different directions diagonally. This composition provides the required visual perception that the color scheme in the emblem forms a clear alternation of two shades, increasing the contrast between them, which makes the image nobler, adding prestige to the entire composition. The symmetry and asceticism of the trademark have a deep meaning, hidden behind the brevity and symbolizing the street style of clothing. The designer took the idea of the logo from the Glasgow airport markings developed in 1960.

AMD

The American company Advanced Micro Devices was founded in 1969 in Santa Clara. It is engaged in developing and manufacturing integrated circuits as one of the largest corporations to create electronic components for computer systems. Since 2009 the majority of production has been outsourced to other facilities. Partner-contractor GlobalFoundries helps with this.

The simplest possible monochrome brand visualization characterizes the logo. It consists of an abbreviation of the company name and a symbolic movement in the form of a big arrow to the right of the text. It consists of two smaller ones, directed in opposite directions and resembling a chevron. This element points to the upper right corner, implying the company’s productive growth and expansion. The font is in a strict style with clean and perfect lines, which adds confidence to the image. The black color palette of the sign speaks of stability and prestige, evoking confidence in the brand’s products.

LulaRoe

Founded in 2012 in California, the American multilevel marketing services company. It engages independent consultants, providing frequent sales through social media without intermediaries. Thus, by 2016, the firm’s annual sales revenue was $1 billion. However, its reputation was soon undermined by deteriorating product quality.

The logo is designed in a bright, youthful style, thus emphasizing its field of activity related to fashion. It can be divided into three parts. The first includes seven squares placed one inside the other. The play of forms and the color palette of the rainbow spectrum create the effect of three-dimensional visual identity. To the right of the sign, the name LulaRoe is written in a fancy font. The two letters “L” hold small arrows pointing upwards above them, and one is pointing downwards underneath the “R.” This symbolizes that the firm does not stand still and is constantly changing. Each of the letters has a blank filler, and they stand out only at the expense of the contour lines of the same thickness as the squares, linking the individual elements together. The uniqueness of the emblem adds to its universality of perception and accentuates the importance of style.

Burton

The American company specializes in making equipment for snowboarders and surfers. It was founded in 1977 by Jake Burton Carpenter in Vermont, USA. Today the brand is considered very popular and is known worldwide. This was made possible by the first mass sales of the product at the National Snowboard Riding Championships in 1982.

In 2018, the current redesign of the logo was introduced, which is elegant and concise lettering without additional elements. Digital technology has made the trademark clearer and more presentable. The font used was Phi Caps Medium, which is neat and clean, and the rounded shapes of the letters give the text more softness. This way, it refreshes the visual identity, adding confidence and stability to the image. The monochrome design was chosen to showcase the manufacturer’s three core values of the elegance of execution, quality of merchandise, and beauty of the design.

Etnies

Etnies is a shoe manufacturing company founded in 1986 in Lake Forest, USA. Since 2013, the company has become more widely known by sponsoring professional BMX and skateboarding events. It is also directly involved in charitable activities, often launching projects in this direction.

The simplicity of the Etnies logo fully overlaps with the style of its execution. The font of the company’s name is chosen lowercase, but with unusual, unique additions, expressed by white spaces in most of the glyphs. The letter “t” has a partially trimmed tail, putting it on the same level as the other letters. The arrow is placed at the beginning of the text and points to the left, and due to the same height, the visual identity acquires a unified structure. The two additional stripes at the top and bottom of the arrow resemble the capital letter “E,” thus accentuating it. Thanks to the monochrome color palette, the emblem demonstrates the quality and presentability of its products.

Ameriprise Financial

The company was founded in 1894 in Minneapolis, USA. Its main field of activity is capital and asset management and the provision of insurance services. Between 1984 and 2005, it was an integral part of the American Express Group. By 2015, it was the 34th largest investment group regarding available assets.

The visual identity perfectly portrays the strength of Ameriprise through its austere and concise design. The logo has a two-step text component and a sign placed to the right. When creating the lettering, a classic font was used with varying boldness on the individual levels. The lower ones are smaller and italicized, adding softness and elegance to the emblem. The upper ones, on the contrary, speak of severity and expressiveness. The image itself is in the form of an eight-pointed star, superimposed on a blue circle. One of its rays is replaced by an arrow pointing to the right diagonal corner. This symbolizes the company’s development and pays homage to America’s historical heritage.

Asiana Airlines

Asiana Airlines was founded in 1988 in South Korea and currently operates more than 14 regional flights and about 90 international flights. It is a member of Star Alliance and provides passenger transportation to 21 countries. Skytrax ranks the airline among the top ten firms with five stars for quality of service.

The logo redesign is an amalgamation of the name with an arrow in the upper right corner of the text. It symbolizes concepts such as speed, flight, and expanding the range of its services. Its execution is very terse and consists of two thick lines of red shade with rounded corners. This way, the emblem gets notes of hospitality and friendliness, and the color palette accentuates the client’s attention on the power and confidence, adding a sense of security. The use of digital technology in the iconography enhanced the quality of all the structure elements, giving them a fresh feel.

Black Diamond

The American manufacturer of mountain sports gear founded his brand in 1989 in Utah. It gained its popularity with hand-forged climbing hooks sold from the trunk of a car. As of 2016, the head office was moved to Innsbruck, Austria.

The emblem is presented as a concise monochrome composition of a chevron-like arrow pointing to the left. It is followed by a vertical geometric figure of a rhombus with sharp corners. Due to the small distance between them, the impression is that a single element was taken, divided into two parts by a white stripe. In addition, this visualization implies the company’s name because the diamond is often depicted in this way. The sign symbolizes sports orientation and a strong spirit, hardened by multiple pieces of training. The color scheme in the particular variant makes the brand more refined and easily remembered, which adds to its prestige.

Hyster

The company, which specializes in the production of loading and unloading equipment in various configurations, was founded in 1929 in Portland, USA. The products are very popular in all major regions of the world. Since 1960 the company has been the main supplier of road rollers and compactors throughout the Americas for over ten years.

The current version of the logo was developed in 2009. It consists of a monochrome square divided by a white cross into four equal parts. On the horizontal line across the full width of the sign is the company name, made in block letters, which combines some specific elements of the two fonts – Roland TR505 and Corporatus. In two diagonally arranged squares in the white shade, arrows are drawn to the dark field’s full width, vertically pointing to the inscription “HYSTER .” Thus, the visual identity symbolizes the movement of special equipment on the road with two-way traffic, denoting the seriousness of the approach in developing the equipment.

RTL Most

TV channel in Romanian was launched in the second half of 2009 and is controlled by the RTL Group, which owns several broadcasting brands. It provides access to news and entertainment programming in the country and throughout Europe. As of 2018, the channels have been transferred to a digital platform.

The logo consists largely of the text designation “RTL Most.” The redesign was decided to abandon the gradient, and the color scheme was replaced by contrasting shades of black, red, and white. The letters themselves got more expressive due to the development of digital technology. The main part is the second word in large lowercase font. The letter “O” was visualized as a red circle with a white arrow on its background, swirling in the opposite direction of the clock, symbolizing renewal and progress. “RTL” was placed in a black rectangle in the lower-left corner of the main sign. Thus, the logo became more compact and acquired an austere character, attracting attention and emphasizing the evoked emotions.

Sukhoi

Founded in 1934 in Moscow, the holding company is the largest aviation enterprise in Russia and handles all phases from development to product sales. In addition, it trains aviation specialists and conducts a full range of maintenance activities for civil and military aircraft of the Be and Su brands.

The logo consists of a silver round sign with an arrow in the middle, stylized as a flying plane, indicating further development of aviation production. In addition, this visualization adds some dynamics. To the right of it is the text component of the company’s name, made in two versions – in Russian and English. Both variations are similar in structure. The main difference is expressed in the color palette of silver and dark blue shades. In the Russian version, it is brighter and juicier. This combination speaks to the great responsibility, reliability, and trust built between Sukhoi and other concerns. The font used to create the visual identity is bold, with the distance between the letters minimized, which implies the integrity and unity of the enterprise.

Accenture

An Irish consulting company Accenture was founded in 1989 in Dublin. The main field of activity is consulting activities on strategic planning, optimization, and further outsourcing organization. Due to the active production growth, the company renders its services in more than 120 countries worldwide.

The brevity of the logo underlines the accessibility of the service. This is also evident because the word starts with a lowercase letter. Above the letter “t,” it was decided to add a purple arrow, visually reminiscent of the sign “more,” which symbolizes the firm’s prospective growth and dynamic development. Devoid Bold by Dropper typeface was used with minimal and insignificant changes when writing the text. The color palette combines luxury, sophistication, and prestige, which implies an effective approach to customer service. In addition, modern technology has made it possible to increase the contouring of all the elements in the emblem, which has made it more presentable.

Genius

Since 1983, the Chinese brand, controlled by KYE Systems, has been engaged in the production of computer peripherals. Today it has more than 5,000 employees in its official offices in the USA, UK, China, and Germany.

In the world of information technology, the Genius logo is one of the most recognized. Its simplicity and quality, combined with the uniqueness of design, increase its memorability. The abstract image of a human figure perfectly reflects the kindness and reliability with which employees greet their customers. Visual identity is made with jagged edges and smooth lines, indicating friendliness and problem-solving creativity. At the same time, the shape of the element resembles a cursor on the monitor screen, symbolizing the company’s main direction with the further expansion of production. The color palette presented in the logo is expressed in red, black, and white tones, which in contrast adds to the emblem effect of confidence in the future.

Diadora

Diadora, an Italian manufacturer of accessories, clothing, and footwear for the sports industry, traces its history to 1917. There was a great demand for shoes for the army during this period. Since 1948 the official workshop with the same name of the brand has opened. The main production facilities are still located today in Caerano di San Marco.

The company logo is a laconic structure consisting of the company name and a small sign above it. When creating the visual identity, a font such as Moki Soft by FaceType was used, characterized by bold lines of the letters and a rounded design. This softens the overall impact on the viewer, which benefits the perception of the emblem, thereby implying a solid basis for the trade. The arrow depicted on the brand is stylized as a tick that has a horizontal orientation. It is a common symbol of the movement, reflecting the main essence of the manufacturer. The color palette used was monochrome black, denoting conservatism.

Avengers

The Avengers is a series of comic books, animated series, and movies from the Marvel universe about heroes who save the world from its constant attempts to destroy it. The first mention of the story of the intertwining fates of this universe dates back to 1963.

Today, almost everyone is familiar with the original emblem of the series. The logo, which marks one of the branches of the Marvel story in its basis, was designed back in 1972 under Gaspar Saladino. The iconic letter “A” is a characteristic element of the brand, represented by an arrow on a horizontal bar. It points to the right, denoting each hero’s steadfastness and thirst for justice. The partial placement of the letter in the ring adds to the visualization dynamics inherent in the film series. Another difference lies in the execution of the letters “G” and “E.” The first and middle lines of the second have a slight cut at an acute angle. At the same time, all the letters have a slight slope to the right, indicating movement.

Macromedia

The company is one of the largest manufacturers of Web-programs. It was founded in 1992 by Marc Canter in San Francisco, USA. The main stage of development of the enterprise is expressed by the period when the Internet received its general availability, which allowed for the introduction of new software developments in its expanse. In 2002 the brand consisted of 30 offices in more than 13 countries.

The trademark includes a lowercase company name in Marsden Wide Regular by j Foundry typeface. Its structure was slightly modified to emphasize the uniqueness of the image. Above the text is a stylized letter “M,” made with two bold elements – a diagonal line in black monochrome and a triangular arrow in lilac. The symbol fits logically into the image of the emblem, revealing the essence of the company’s visual identity, which is closely related to the computer components. Therefore, this particular variant is a win-win, accentuating the client’s attention to the services’ reliability. With its soft roundings, the logo clarifies that Macromedia’s business is based on trust.

Tangerine

Tangerine is a subsidiary of the Canadian banking network owned by Scotiabank. The firm was originally an independent phone service providing financial and legal advice. From 1997 to 2012, the company was called ING Direct Canada. In 2015, the bank ranked among the top ten corporate entities in the country.

The company’s desire to show its progressiveness and versatility led to the creation of a concise and, at the same time, unique logo. Bright orange and white color palettes fill the logo with energy and freshness. The main element of the mark is the name, made in Eina 03 Bold by Extratype typeface without any radical changes. The alternation of angles and roundness softens the overall perception of the brand. However, the whole structure is emphasized by the graphic image of an arrow in the upper right corner. This implies further growth of the corporation, based on innovative approaches in customer service.

Arena

From 1973 to 1999, the Italian Arena brand of swimming equipment was resold several times. It has since been taken over by Italian-American investment groups and, over time, has gained high recognition throughout Europe. Today the products are exported to all corners of the world. The only exception to this list is the Near East.

As its visual identity, the company uses a stylized arrow of three separate geometric shapes. They are placed below the text component of the logo with a small distance between them. The elements are three horizontally placed classical rhombuses, two of which have rounded upper corners, and one has rounded lower ones. Because the figures stand at different levels, with half of the last one between the top two, a visual directionality is created. In addition, you can also notice in the image the rippling of the water surface, divided by the stoppers for the swimmers. The entire composition is done in a monochrome style using a black hue. This approach gives it confidence and focuses the client’s attention on its field of activity.

Emerica

The footwear brand originated in 1996 in Lake Forest, USA. Its history is closely intertwined with Etnies. At the same time, the main focus of the commercial products is designed for those who are fond of skateboarding. The fame was achieved through the Reynolds shoe model that was developed. The company is owned by Sole Technology, a U.S. concern that operates in the same field.

Over time, digital technology has made it possible to create better structures of any degree of complexity. However, modern trends imply the need for a concise approach in visualizing logos. The trademark arrow points upward, thus reminiscent of the climbing or obstacles on skater tracks. At the bottom of it is a stylized capital letter “E” – the first letter of the brand name. The way it is placed creates an image of the base of the tip. When creating the emblem, a monochrome color palette of the shade of black was used, symbolizing, in this case, the luxury and quality of the manufactured products.

Carrefour

The company is a chain of retail stores and has offered its services since 1957. However, the first shop opened its doors only in 1960 on the outskirts of Annecy. However, today it is one of the smallest establishments of the chain. The company’s fame was brought by the fact that in 1963 it was the only one in Europe to open a hypermarket.

When designing the logo Carrefour, it was necessary to convey the company’s main idea as precisely as possible while making it as simple as possible. It was achieved by making two elements of different colors in the form of arrows in opposite directions, thereby denoting the company’s name. In French, it translates as “crossroads.” There is a white letter “C” between the two signs, symbolizing the intersection. In addition, it directly affects the uniqueness of the shape of each arrow, which is not immediately apparent. The rendering lines do not have sharp transitions, facilitating the perception of the emblem, and the color palette implies the national flag of France – red, white, blue.

Wrigley’s Spearmint

In the USA, since 1893, mint gum has been produced under this brand. It went as a free bonus to the baking soda, and only later did it begin to be sold separately. Throughout its history, there was a period when gum was not produced. However, in 2004, its production was resumed with a separate slogan – “Even better, even longer.”

Experiments with design have led to the fact that today there are several logo variants, and only the last one could get an independent and presentable look. The main element is a dark green double-sided horizontal arrow made with an extension from the center. Its edges are accurately underlined with light green outlines. In this way, we have a clear stylization of the brand, presented as a gum stretching in different directions. “Spearmint” inscription is placed in the straight font on its background, and the text “Wrigley’s” is hovering over the whole composition with a red hue. The color palette is thought to arouse the feeling of hunger and desire to get a minty product. At the same time, the emblem attracts a lot of attention with its uniqueness.

Chevron

The oil company originated in 1879 in California under the leadership of Charles Norton Felton, George Loomis, and others. Today it belongs to the world’s largest integrated energy structures, owning 50% of the shares<