美国汽车业在汽车产量上位居第二，仅次于中国。自19世纪90年代以来，美国大约有1900家大大小小的汽车制造商，但有些消失了，并入了公司。结果，市场被拥有许多汽车品牌的所谓"三巨头"占领。这些公司是福特汽车公司、Stellantis北美公司和通用汽车公司，它们是总部设在底特律的年度销售领先者。由于他们的财务实力，他们是少数几个在大萧条中幸存下来的人之一。

什么是美国汽车品牌？

最有影响力的美国汽车制造商是汽车市场三巨头的代表。这些是菲亚特克莱斯勒美国，福特和通用汽车。他们拥有许多美国品牌的汽车。

大众市场品牌

美国的汽车制造商以不同的方式影响了市场的社会地位。虽然通用汽车最初专注于豪华车型，但福特希望让汽车普及。这成为了汽车市场大众化的起点。低价汽车细分市场以"三大"品牌和不太知名的品牌为代表。

福特

福特是美国最大的汽车制造商之一所拥有的品牌。1903年，亨利福特翻新工厂并注册了福特汽车公司，奠定了公司的基础。这是一个继承的家族企业。该公司提供各种各样的车辆，在不同国家的市场都有代理。

雪佛兰牌汽车

雪佛兰是通用汽车公司的大众市场部门。它的前身是雪佛兰汽车公司，由路易斯雪佛兰和威廉c杜兰特于1911年组建。公司的创始人在设计上有争议，所以路易斯卖掉了他的股份，离开了公司。以他的名字命名的品牌继续存在并打破世界销售记录。

吉普车

吉普汽车的制造商是在荷兰注册的意大利裔美国公司菲亚特克莱斯勒汽车公司。该品牌的主要所有者是北美"三巨头"的代表斯特兰提斯.第一辆吉普原型车出现在1940年。这就是矮脚鸡BRC，由工程师卡尔普罗布斯特为美国陆军制造。

导弹制导(GuidedMissileControl)

导弹制导（GuidedMissileControl）品牌下销售的货车、卡车、皮卡和运动型多功能车有多种型号。它们是由美国汽车业三大巨头之一的通用汽车公司制造的。过去，GMC被称为快速机动车辆公司，由马克斯格拉博斯基所有。

别克

别克品牌是以飞艇的发明者和销售商大卫邓巴别克的名字命名的，他于1901年制造了第一辆汽车，并于1902年创建了别克汽车公司。1908年，该公司加入通用汽车公司，并一直是它的一个部门。它的主要目标是相对便宜的中级车。

躲避

道奇品牌成立于1900年，14年后成为克莱斯勒公司的一部分。它现在是属于北美Stellantis的菲亚特-克莱斯勒有限责任公司的一部分。直到1914年，道奇工厂生产汽车零部件。现在它是乘用车、小型货车和跨界车的流行品牌。

随机存取存储

菲亚特克莱斯勒汽车公司旗下的皮卡制造商随机存取存储于1981年首次亮相。第一代汽车基于道奇皮卡，在设计上有所不同。第二代出现在1994年。这是一种有效载荷增加的型号。随后的生产线有不同的配置，并不断得到改进。

豪华汽车品牌

美国汽车业"三巨头"的代表在豪华车市场展开竞争Stellaris北美在这一细分市场有克莱斯勒，福特汽车公司有林肯，通用汽车公司有凯迪拉克。他们的车辆被认为是高地位的象征。

凯迪拉克

凯迪拉克是地球上最古老的汽车品牌之一。这家公司成立于1902年，已经成为美国第一家高端机器制造商。自1909年以来，它一直是通用汽车公司的一部分。凯迪拉克豪华车在北美很受欢迎，但在世界各地都有销售：它们可以在50个国家买到。

林肯

林肯是福特汽车公司的一个大部门，福特汽车公司直到1922年还是一个独立的飞机引擎公司。它的创造者，工程师亨利利兰(亨利利兰)想制造豪华汽车，但由于缺钱，他卖掉了公司。他以他最喜欢的政治家的名字命名林肯品牌。

克莱斯勒汽车

克莱斯勒生产的高性能汽车闻名于美国及其他国家。这个商标出现于1925年，目前归北美Stellantis所有。先进的发展和按价格等级划分的汽车使得克莱斯勒品牌非常受欢迎。最近，制造商已经把重点放在了奢侈品市场上。

福星汽车公司

这家美国公司成立于2012年，位于加州洛杉矶。这是一家豪华经销商，提供最高标准但不同类型的豪华汽车。她的专业融合了新旧、国外和国内，这也印证了"融合"这个名字。该品牌与名人和任何想尝试各种独特豪华汽车的人合作。

电动汽车品牌

只有少数公司在美国生产电动汽车，但这并不妨碍它们占领许多汽车细分市场——从全尺寸和令人难以置信的强大汽车（包括运动型多功能车类别)到小型热舱口。他们不仅征服了先进的技术，还征服了超级时尚的设计。

特斯拉

特斯拉是世界上最著名的电动汽车制造商。它以物理学家和发明家尼古拉特斯拉的名字命名。两位企业家在2003年注册了特斯拉汽车品牌。大部分投资来自目前拥有该公司的埃隆里夫马斯克。第一款跑车车型于2006年推出。

因果报应

私人公司Karma汽车公司专门生产豪华电动汽车。它是在2015年基于破产的菲斯克汽车公司创建的因果报应。的第一辆车被称为里维罗，于2016年首次亮相。

透明的

Lucid汽车公司成立于2007年，但截至2021年，它还没有制造出一辆汽车。她没有足够的钱完全进入市场。估计耗资七亿美元的透明的工厂正在建设中。完工后，制造商将发布其首款空中豪华轿车。这款电动汽车有望成为特斯拉汽车的主要竞争对手。

法拉第未来

法拉第未来创业公司是以电磁学基本定律命名的。尽管缺乏资金，其创始人贾跃亭仍有生产电动汽车的宏伟计划。2021年一月，公司高管宣布加入财产解决方案收购公司.

布拉莫

布拉莫公司有生产电动摩托车和牵引电机的历史。2015年，自行车业务被北极星工业收购，两年后，剩余资产被康明斯收购Brammo历史上也有过汽车，包括Enertia GT电池电动汽车。

卡车品牌（重型和中型)

美国有一整套长途卡车文化，尽管制造商不多。制造传奇重型设备的公司包括Marmon-Herrington、Sterling、Brockway、Autocar、Mack、Western Star、Caterpillar、Freightliner、Kenworth等拥有多年经验的著名品牌。

集装箱货运列车

第一辆福莱纳卡车出现于1942年。第一批重型车辆属于物流公司联合货运公司。随后，该公司被迫将其汽车品牌出售给戴姆勒股份公司(戴姆勒股份公司)，目前该公司仍是戴姆勒股份公司的一部分。

彼得比尔特

彼得比尔特半挂牵引车和道碴卡车由该公司在圣特雷莎（加拿大)、丹顿和麦迪逊（美国)的工厂制造Paccar。公司拥有该公司。

肯沃斯

肯沃斯成立于1912年，前身是格尔林格汽车厂，是一家汽车经销商。它于1915年开始生产。后来被埃德加k沃星顿和弗雷德里克肯特上尉买下。新老板以自己的名字给公司重新命名，取名字的前几个字母。

国际的

国际品牌的前身是国际收割机公司，该公司生产乘用车、农业机械和卡车。农业部门出售后，该公司更名为纳威司达国际，只专注于卡车。

老兄

麦克被认为是美国历史最悠久的公司之一，因为它是由法莱森贝里于1900年创立的。这个厂以前是做面包车和马车的，更名后转做公交车和无轨电车。麦晋桁现在是世界知名的重型卡车制造商。

西方之星

西部之星是怀特汽车公司的前分部。它创建于1967年，之后不断转手，直到2000年落入戴姆勒-克莱斯勒手中。西部之星现在位于波特兰。

跑车品牌

美国制造的跑车被认为是世界上最好的跑车之一。该品牌的福特野马(福特野马)和雪佛兰科尔维特(雪佛兰科尔维特)车型尤其受欢迎：它们从最好的一面在市场上证明了自己。对跑车的巨大需求是由于它们卓越的技术、丰富的设备以及它们发展的惊人速度。

福特野马

福特汽车公司从1964年开始生产福特野马。第一款车型是福特猎鹰的改型。这是一辆具有未来主义设计的跑车。第六代出现在2015年。最新的汽车属于小型汽车类，具有改进的动态特性。

雪佛兰科尔维特

雪佛兰科尔维特是美国制造商制造的第一款跑车。主要的汽车装配厂属于通用汽车公司，位于鲍林格林。雪佛兰科尔维特于1953年以白色跑车首次亮相。

道奇蝰蛇

双座道奇蝰蛇跑车生产于1992年至2017年。第一辆跑车是在新的麦克装配厂生产的。他的设计归功于三菱3000GT和与克莱斯勒合作的汤姆盖尔。

甚低频

甚低频汽车公司是一家小型私营公司，成立于2012年，名为VL汽车公司。一年后，她推出了自己的首款车型德斯坦诺轿车。2016年，亨里克菲斯克(亨里克菲斯克)到来后，公司更名。

矢量

矢量车辆由矢量电机公司制造，该公司在历史上与车辆设计力量有关联。公司的创始人是杰拉尔德威格特。该品牌的第一款跑车于1989年上市。

帕诺兹

高科技汽车以帕诺兹品牌生产。这些都是限量版跑车，包括赛车版和公路版的世界语Panoz汽车发展公司成立于1989年，并以其创始人、药剂师丹帕诺斯之子的名字命名。

超级跑车品牌

美国超级跑车是强大而舒适的交通工具。它们由历史悠久的知名公司和相对较新出现的不太知名的公司制作。前者包括轩尼诗和SSC，后者包括雷兹瓦尼和三重奏.

轩尼诗

亨尼西性能工程从1991年开始参与跑车改装。调音台的主要目标是通过改进机械部件来增加汽车的动力。最著名的型号是毒液650R，毒液大型旅行车和毒液F5 .

最高法院律师

最高法院律师是谢尔比超级汽车的缩写。它将自己定位为世界上最快量产车的制造商。其阵容包括两个超级跑车模型：SSC大蜥蜴和最高法院律师终极航空。

萨琳

萨林公司由一名前赛车手于1983年创立。她从汽车调校开始，在21世纪初，转向赛车和跑车的小规模生产。最近，萨林一直在改装属于丰田和通用汽车的热门品牌的汽车。

罗辛

总部位于佛罗里达州的罗森汽车公司以其雌三醇环戊醚跑车而闻名。是2008-2018年生产的。这是来宝M400升级的结果，制造商早在2007年就获得了这一权利。2013年，Q1的赛道版罗森Q1R问世。它被公认为世界上最稀有的汽车之一，因为只有少数几个例子。

特里翁

特里翁超跑集团成立于2012年，计划于2021年推出首款汽车；它提出了一个有四个版本的全尺寸概念模型。

雷兹瓦尼

跑车制造商雷兹瓦尼汽车公司自2014年就已存在。其主要项目是野兽，一个基于阿里尔原子的跑车品牌。镜子、前灯和其他汽车零件都是三维（three dimension的缩写）打印的。

制造商总线

除了汽车市场的三巨头（福特汽车公司、Stellantis北美公司和通用汽车公司)之外，美国还有其他主要的制造商。例如，Paccar公司拥有重型卡车或同一专业的纳威司达公司。

通用汽车

通用汽车是美国所谓"三巨头"汽车制造商的代表。最大的公司成立于1908年，由决定合并的小公司组成。在经历了21世纪初的破产后，它被复兴，但旧的通用汽车公司被更名为汽车清算公司。

Paccar

Paccar代表了汽车行业，或者说是重型卡车的生产。它拥有几家子公司，包括DAF卡车、彼得比尔特和肯沃斯.

纳威司达

纳威司达是1902年出现的卡车国际收割机的最老制造商的继承者。除了卡车，目前公司还生产装甲车、公共汽车（包括校车)、福特V8发动机。其总部位于伊利诺伊州沃伦菲尔德。

集成电路总线

集成电路总线是纳威司达的子公司。它于2002年进入市场，但它更早有两个前身：AmTran和病房大楼工程.该公司专营学校和商用公共汽车。

废弃的汽车品牌

汞

福特汽车公司的众多部门之一是水星，一个卡车和汽车品牌。该品牌创建于1938年，生产其设计的汽车。但随着时间的推移，福特车型成为其汽车的基础，有效地摧毁了水星的身份和独立性。在其存在的最后几年，制造商与林肯品牌一致行动。他们一起属于一个分支-林肯水星。这种情况一直持续到2011年，这个豪华品牌的最后一辆汽车下线。那一刻，水星的故事和它的白灰色标志结束了：一个里面有三条曲线的双圆。像许多其他汽车制造商一样，条纹象征着速度和运动。

庞蒂亚克

汽车的名称c

ompany Pontiac was taken from the history of the United States. She bears the name of an Indian leader who participated in the war against the colonists. True, she was initially known as the Pontiac Spring and Wagon Works horse carriage manufacturer. Later the name was changed, and passenger cars appeared in the assortment. The first motor vehicle was introduced in 1907. Since then, the company has been producing Oakland models until, in 1926, it produced a car under its brand name. This year is considered to be the official founding year of Pontiac.

The company produced various models but eventually went bankrupt. In 2010, her dealer contracts expired. However, the brand’s logo is always heard because it is very similar to the United States Space Force’s emblem. It is based on a red and silver three-dimensional delta symbol with a four-pointed star. It seems that the designers of the space community just turned this sign upside down.

Saturn

The General Motors concern owned many divisions, including Saturn. This brand was in no way dependent on the parent company: it had its own sales network and its line for car production. He was also guided by a personal concept, which was implemented in 1985. The essence of the ambitious project was to manufacture compact machines. They were in demand, but General Motors found the existing sales volume to be inadequate. The dissatisfaction reached the point that GM executives tried to sell the Saturn to the Penske holding. As a result, the deal fell through, after which the brand was declared bankrupt. Experts do not exclude that it can still recover, and in the distant future, cars decorated with a red and silver square logo with Saturn’s rings will return to the market.

Hummer

The basis for the Hummer was the HMMWV military vehicle. The developers made it civilian so that US Army personnel could ride it and all lovers of reliable, high-carrying SUVs. General Motors undertook to produce Hummer models, but after a decline in sales, it decided to get rid of this brand. She failed to find buyers, so in 2010 GM completely liquidated the famous division. In the Hummer’s memory, only a wordmark remains, which looks as monolithic as the cars themselves. The inscription is colored black and consists of bold letters with a contrasting thickness of strokes.

Oldsmobile

Oldsmobile is an automobile brand with 107 years of history. It appeared in 1897 when the inventor Ransom Eli Olds founded the Olds Motor Works. The owner soon abandoned his business due to financial difficulties. The General Motors Corporation considered Oldsmobile quite promising, so it bought it out and continued to expand the line. The manufacturer strived for technical excellence, for which he constantly improved components – from V8 engines to automatic transmissions. But the success was short-lived: in the 1990s, the company lost the right to its developments, and in 2000, representatives of General Motors announced the liquidation of the brand. The last Oldsmobile sedan came out in 2004. It bore the signatures of everyone who participated in the assembly and a silver oval logo, crossed out by a diagonal line.

Plymouth

The carmaker Plymouth dates back to 1928. For many years it was part of the Chrysler Corporation, and its logo featured the Mayflower ship that the British sailed to America to found the Plymouth Colony. The brand existed until 2001. During this time, it produced many cars and even surpassed Ford in terms of sales. The company developed with varying degrees of success, but by the early 1990s, it had lost ground. The volume of production fell sharply, so the division was deemed unprofitable. Chrysler Corporation liquidated it in 2001.

American Motors

American Motors is a vanished corporation that has taken a vacant niche in the car market with its small, full-size and midsize models. It was founded after four smaller companies (Packard, Studebaker, Hudson, and Nash) to compete with the “big three” of the American auto industry. In the mid-1980s. American Motors began to experience financial difficulties, and in 1987 all of the brand’s shares were bought by Chrysler. The promising start led to an unexpected outcome: the car brand was reorganized into the Jeep Eagle Corporation and merged completely with Jeep. Its original name and logo in the form of a red triangle leaning against a blue rectangle are a thing of the past forever.

Rambler

The Rambler brand has had many owners, from Thomas B. Jeffery, which created it in 1900, to the American Motors Corporation. The brand periodically left the automotive market and did not finally leave the United States in 1969. She continued to supply its products abroad and did this until 1983 until it became clear that the project was not making a lot of profit. The last time the rounded Rambler logo with a handwritten “R” was used was on Mexico’s cars.

DeLorean

The DeLorean company was founded in 1975 and ceased to exist seven years later because its owner was accused of drug trafficking. During this time, the manufacturer managed to release only one sports car, which gained fame after the film Back to the Future, where a brilliant scientist turned a DeLorean car into a time machine.

The reason for the brand’s bankruptcy was the conflict between its creator John Zachary DeLorean and General Motors Company. As you know, John used to work at GMC, and after his dismissal, he published a revelatory book about the internal problems of the automobile giant. As a result, a drug trafficking case was fabricated against him, after which he lost the support of investors. The entrepreneur was found not guilty, but by that time, he no longer had money. An independent company now owns the DeLorean name and branding. The logo has never changed – it looks like the black abbreviation DMC (for DeLorean Motor Company) with stylized mirrored letters.

Studebaker

The Studebaker Corporation was named after its creators, who came from the German Stutenbäcker family. They were engaged in blacksmithing and, in 1852, opened a workshop for the production of carts, vans, and wagons. Their company went down in the global automotive industry’s history in the early 1900s, when it manufactured carriages with an electric motor. It successfully survived the financial crisis but could not compete with the auto market’s giants, which after the war began to reduce prices. In the 1960s, rumors circulated that Studebaker was about to close. This put off buyers because they were afraid of losing their vehicle warranty. The lack of demand was the last point: the company was disbanded in 1967. Its last logo is a red and blue circle, divided into two parts by a wavy strip of silver color.

Willys-Overland

The Willys-Overland automobile company was formed in 1908 from the Overland Automotive Division and ceased to exist in 1953 when it became part of Kaiser Motors. For 45 years, she has managed to visit a manufacturer of luxury cars, take a leading position in the military industry and concentrate on the production of trucks and all-terrain vehicles. The company manufactured cars under three brands: Jeep, Overland, Willys. The main emblem of Willys-Overland was a black and white monogram: “W” superimposed on top of the “O.”

DeSoto

The Chrysler Corporation once owned the DeSoto brand, and Walter Percy Chrysler himself created it in 1928. At first, car sales were quite high, but in the late 1950s, there was a sharp decline. The brand failed to adapt to market trends, which contributed to its closure. In 1961, DeSoto ceased to exist, and its models became the basis for the Chrysler Newport. In recent years, the manufacturer has used a logo depicting Hernando de Soto, which once explored America’s territory. The portrait of the Spanish navigator was painted silver and placed inside a red circle.

Edsel

Ford Motor Company acquired the Edsel brand to fill a niche at the level of Pontiac and Dodge. This project was planned as a full-fledged division with its factories and sales network. But after a large-scale advertising campaign, it turned out that quite ordinary Edsel cars, which were positioned as something revolutionary new, did not meet the overestimated expectations of buyers. Sales dropped as soon as they started, and in 1961 the brand left the market.

Marketers named the car brand after Edsel Ford. It was later revealed that Henry Ford II categorically did not want his father’s name to decorate wheels. But because his opinion was not taken into account, the name was approved and became the basis for the logo in the form of a white letter “E” inside a green circle encircled by concentric rings.

Packard

The origins of the Packard brand are legendary. Some believe that its creator made his first car when he wanted to show engineering prowess to get a Winton job. According to another version, he criticized the car Winton and received a response in the spirit of “do it better if you can.” One way or another, the Packard brand appeared in 1899 and even outlived Winton for several decades. He staked on the luxury segment, but he was forced to switch to more affordable brands during the economic crisis. After the controversial purchase of Studebaker and the production of failed models that were not in demand, it was closed. It officially ceased its activities in 1962, but in fact, it happened in 1958. Only an oval Victorian-style logo depicting a red shield and a golden swan reminds of the former luxury.

Hudson

The Hudson Motor Car Company entered the auto market in 1909. It was named after a department store owner who became its main investor. The automaker used technical innovations, which allowed him in 1925 to take third place after Chevrolet and Ford. In the post-war era, the golden age turned into decline, as small companies like Hudson found it increasingly difficult to compete with the so-called “big three.” The crisis led to the fact that the brand was bought in 1954 by Nash-Kelvinator and virtually ceased to exist. Its old logo featured an inverted tetrahedron, heraldic towers, two ships, and the word “HUDSON” on a red shield.

Kaiser

The Kaiser Corporation has existed for less than ten years but has successfully released several successful models with distinctive designs. She disappeared in 1953 when she merged with Willys-Overland. In recent years, the company has produced more cars than it sold because everyone was only interested in cars from the Big Three: Chrysler, Ford, and GM. The black and white Kaiser logo with a buffalo and the letter “K” will forever enter the American automobile industry’s history.

Tucker

Tucker was founded in the post-war era to offer the US residents an affordable, stylish, and modern Tucker-48. The American engineer Preston Thomas Tucker already had experience in the automotive industry, so his new project seemed very promising, and he even received a loan from the government. With the borrowed money, the entrepreneur bought the world’s largest plant, wishing to begin mass production of cars quickly. General Motors, Ford, and Chrysler realized that a strong competitor was entering the market and sued Tucker, accusing him of financial fraud. By the time the brand owner was acquitted, he was bankrupt. The car company was closed in 1951. Its emblem looked like an oval coat of arms with heraldic animals, a shield, and a ribbon bearing the word “Tucker.”

Stutz

The Stutz Motor Car Company from 1911 to 1924 produced sports cars that were intended for racing. One of her sports cars even managed to set a new world speed record. Then luxury vehicles were added to the range, which was adorned with a round logo with the image of blue wings and the stylized word “STUTZ.” The inside was red, and on the outside was a wide white stripe with the words “Indianapolis Indiana. U.S.A. “. In 1939, the company was declared bankrupt and liquidated.

Pierce-Arrow

Pierce-Arrow entered the car market in 1901 and existed before but made golden bird cages. Then bicycles were added to the product line. Over time, luxury cars Pierce-Arrow became a must-have for noble people. Royals must have at least one model of this brand in their fleet. The same could boast of tycoons and Hollywood stars. So the round logo with antique archer and arrow was famous all over the world. The company did not offer cheap cars for sale, and expensive ones sold out very slowly. As a result, the Pierce-Arrow story ended in 1938, although enthusiasts tried to revive the brand in the 2000s.

Duesenberg

Duesenberg luxury cars have become a symbol of prestige and high status, and sports cars have won many races. But this did not save the company from liquidation: it was closed in 1937, having existed for 24 years. Duesenberg vehicles are now being hunted by collectors, with several hundred vehicles remaining on the move. The logo with the image of the golden eagle, the words “DUESENBERG STRAIGHT,” and the blue number “8” are still associated with wealth and luxury.

Fisker

Fisker Automotive has become famous for its hybrid electric vehicles, which have been produced since 2008. It relied on progressive development and even won a lawsuit when Tesla Motors accused it of stealing technology. The brand’s most famous car is the Fisker Karma sports luxury sedan. Its production was stopped due to the bankruptcy of a battery supplier. And in 2014, Fisker Automotive itself went bankrupt. Its owner Henrik Fisker retained all trademarks’ rights, including the logo with two semicircles in red and blue and with a white ring bearing the black FISKER lettering. He later used the name and logo for his new company, Fisker Inc.

Mosler

Entrepreneur, politician, and economist Warren Mosler began assembling cars in 1985. He named his company Consulier Industries and made the star of the sports car range for professional racing. In 1993, a special division, Mosler Automotive, was opened. It presented several more sports models – as lightweight as possible, very luxurious, and incredibly fast. These cars won first place in prestigious competitions. But due to marketing mistakes, Mosler was closed in 2013. The high speed of sports cars was hinted at by a symbol: a black letter “M,” stylized as a lightning bolt. It was inside a yellow shield with a narrow base, along with the inscription “MOSLER.”

Sterling

The automobile company Sterling, known for its oval logo with an elongated silver “S,” appeared in North America in 1987. It sold sedans and hatchbacks that were based on the Rover 800 series. The brand was Austin Rover Cars of North America. In the beginning, customers liked that all models were supplied with natural wood finishes. But then shortcomings appeared: corrosion, poor-quality paintwork, malfunctions of electronics. Due to these and other problems, the brand left the US car market in 1991.

Eagle

The black and white logo featuring the heraldic shield and raven head is a long-forgotten symbol of the Eagle. The carmaker became a thing of the past in 1999 when it stopped producing luxury and sports cars. And he began his career in 1988 as a division of the Jeep-Eagle Division, created by Chrysler based on the American Motors Corporation.

Geo

In 1989, General Motors opened the Geo division to manufacture compact and subcompact cars. The manufacturer relied on a combination of low prices and high-quality assembly. Suzuki and Toyota corporations also participated in creating the brand, so this project was initially promising. But its story ended in 1997 when GM became disenchanted with low demand and closed the brand name, transferring the rights to all models to Chevrolet. Since then, cars have been sold under different names. They are no longer adorned with the red ‘Geo’ emblem with parallels and meridians inside the letter ‘o’.

Merkur

Merkur is considered one of the most short-lived brands in the US auto industry since it only existed for four years. This brand was created to satisfy consumer demand for European-made cars because such trends were observed in the North American car market in the early 1980s. Moreover, Merkur was a Ford Motor Company project designed for the luxury segment. The production was located in West Germany, so cars’ prices were constantly changing due to the unstable exchange rate. Ford executives considered the demand for Merkur cars too low and decided to liquidate the brand in 1989. Customers did not even have time to get used to the black and white logo, stylized as a radiator grille with the words “MERKUR.”

International Harvester

Buses, tractors, trucks, SUVs, pickup trucks, and tractors have made International Harvester famous worldwide. This company did not arise from scratch: it was created in 1902 due to the merger of two enterprises that produced agricultural machinery. After absorbing another competitor, McCormick Harvesting Machine Company rebranded and was renamed International Harvester. This name was used for the logo. At the top was a red and black monogram of the letters “IH,” and at the bottom was a bold inscription “International Harvester.” After the strike, the firm went bankrupt and was sold to Tenneco, Inc. The new owner closed it in 1985.

Hupmobile

Hupmobiles joined the Hupp Motor Car Company lineup in 1909 and immediately attracted public attention, earning a compliment from Henry Ford. The demand for this brand’s roadsters has grown so much that the manufacturer was forced to expand the plant. Then the owners decided to turn the budget subcompact Hupmobile into a large and expensive car. Striving for profit, they lost their loyal customers. Over time, Hupp Motor Car Company developed internal problems related to shareholder disagreements. The firm lost its factories, so shipments slowed, and buyers began to refuse orders. The last car with the black handwritten Hupmobile logo rolled off the assembly line in 1939.

Detroit Electric

Detroit Electric cars were equipped with an electric motor that was powered by a rechargeable battery. They were driven mainly by doctors and female drivers because it was difficult for them to start ordinary cars with internal combustion engines manually. Detroit Electric’s golden era began in the 1910s when gasoline prices rose. Even the philanthropist John Davison Rockefeller Jr. and America’s greatest inventor Thomas Edison. But ICE car manufacturers have returned to the market with the latest models, displacing electric cars. In recent years, the company made vehicles only to order until it went bankrupt. She used a round blue gradient logo with stylized ‘DETROIT’ lettering. In the ring-frame, there was an arch formed by the full name of the brand.

Auburn

The predecessor of the Auburn Automobile Company made horse-drawn carriages. But as it developed, the car brand spun off from its parent firm to build experimental models. Its history ended in 1937, when the holding, to which it was a member, was declared bankrupt. And all because the manufacturer relied on luxury cars, which turned out to be unprofitable. The Auburn logo looked just as luxurious: a gold plaque engraved with the brand name.

Franklin

Franklin is named not after a politician but after his namesake Herbert H. Franklin, who decided to start manufacturing cars in 1902. The company produced innovative air-cooled models. In 1930, his engineers improved the design of the engine, achieving an increase in power. Things were going well, but after the Great Depression, people stopped buying luxury cars. In 1934, the automaker went bankrupt, and its name and all assets, including the logo with an underlined handwritten “Franklin” lettering, were sold.

Cole

One of the Indianapolis auto industry founders was the Cole Motor Car Company, which makes luxury cars with a V-8 combustion engine. It appeared in 1909 based on another enterprise (Cole Carriage Company) and left the market in 1925 because its owner was afraid of bankruptcy and did not want to risk his money. The history of the American auto industry includes the Cole logo with black Victorian lettering.

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