视觉识别与形状和几何元素的成功运用有很大关系。有时这些形状可以让你传达标志的基本概念。如果徽标包含简单的形状，则更容易记住它。这种说法的基础是对人脑功能的理解。此外，随着来自各方面的大量信息，一个人很难专注于复杂的事情。简单和吸引人的标志胜出。我们的注意力更快地集中在他们身上。因此，这些标志将以复杂或不规则的形状领先于它们的"竞争对手"。

如果我们谈论圆的象征意义，那么它是与完整、无限联系在一起的。这个数字的这种象征性表现在品牌识别和其他方向和行业（例如，美术)。

更详细地分析品牌标识中圆圈的象征意义，值得注意的是其这样的含义：

公司活动的指示；

强调她的流动性、动态性和赶时髦的能力；

促销概念和品牌下提供的产品的完整性。

让我们来看一些使用圆形标志的例子。

[lwptoc]

[食品]百事可乐（一种饮料的商标名称)

美国品牌百事可乐是该领域最大的公司之一。在百事可乐的标志中，圆圈更像一个地球仪。在这里，很自然地，重点是公司的规模、知名度和认知度。蓝色、白色和红色的组合看起来很有趣，而且对比鲜明。它吸引注意力。这里使用的品牌标识的当前趋势是将强烈的色彩与极简主义相结合。所以，徽标看起来很亮，但又不会超载不必要的细节。

辛德勒

这家瑞士公司专门生产自动扶梯和电梯。自1874年成立以来，它有着非常坚实的历史。一个世纪后，该公司进入了北美市场。今天，它在100多个国家都有代表。

和以前的许多例子一样，这个标志在这里被更新了几次，但是它的核心思想自1910年以来一直没有改变。

该公司拥有悠久的历史，仍然忠实于其非常珍视的传统和活动原则。迅达的视觉风格传达了对细节的关注，这在制作的各个阶段都得到了保证。

奇怪的是，在最初的36年里，这家公司没有标识。第一个会徽的作者是马克西姆查特尔。这位年轻的艺术家属于辛德勒家族，所以他成功地传达了公司定位中的所有含义。

会徽呈圆形，一直延续至今。作为卓越的象征，圆圈经常被用于品牌的视觉识别中，迅达也不例外。有一个指南针表明企业属于下半部分的架构部分。题词"1874"见证了品牌的悠久历史，也是对品牌根基的致敬。

今天，该公司支持创新，这体现在其标志的当前格式中——用于抽象圆形标志的金属色。指南针失去了以前的样子；只剩下轮廓了。与此同时，对于那些不了解该公司原始历史的人来说，这个符号的含义变得更加多维；这个三角形元素可以与顶部相关联（反过来，暗示质量的顶峰)。底部是用优雅的红色字体显示的公司名称。

万事达信用卡

著名的支付系统万事达卡在其标志中使用了两个重叠的圆圈。同样重要的是几何形状与颜色的成功结合。红色和橙色的组合看起来令人印象深刻。

如果我们从颜色在标识中的象征意义的角度来分析这个标志，那么它传达了一个相当强有力的信息：

红色传达喜悦和激情；

黄色增加了繁荣的象征。

如果我们分析这个意义时考虑到标志使用的领域，那么一切都变得很符合逻辑。

施乐复印（法)

这家来自美国的公司，以其名字而闻名，已经成为全球同行业的领导者之一。该公司提供的复印机优化了许多办公室、教育机构、图书馆和其他需要复印文件、书籍和期刊片段以及其他信息的机构的工作。

施乐公司也使用圆形标志。里面有一个程式化的x，让人想起公司的名字。乍一看，这个想法似乎很简单。但其高质量的执行使标志明亮，难忘，有吸引力。

达美乐比萨

达美乐披萨——是美国最大的餐饮公司之一，经营着一个庞大的披萨店网络。多米诺骨牌的理念是通过形状和颜色的对比来传达的。与多米诺骨牌相关联的矩形如果没有内部的圆圈将是不完整的，而圆圈给了该形状所期望的外观。此外，白色、蓝色和红色的对比看起来令人印象深刻。这是一个相当受欢迎的组合；我们已经在上面的百事可乐标志中考虑过了。但在这里，这些颜色被有机地"缝"进了主体构图中。

MegaFon

这家俄罗斯电信公司在本国和国外都很出名。这个圆圈在这个巨人的标志上一次用了五次。首先，会徽本身是圆形的。其次，小圈子在其内部要素中发挥功能性作用。这个标志背后的想法是，它描绘了一个会说话的人。其中一个圆圈象征一只眼睛，标志另一部分的三个圆圈象征连接。

无线电小屋

这家专营电子产品的公司成立于1921年，一直存在到2015年2月。1939年，该公司发行了第一份目录。自成立以来，该公司的发展经历了起起落落。尽管如此，2014年对该公司来说还是危机重重的一年。公司破产了。

我们将分析她的标志，因为它像这个系列中的其他标志一样使用了一个圆形。

标志以一个红色圆圈开始。以负空间为背景，里面是公司名称的大写字母。有趣的是，它不在中间，而是更靠近左边缘和下方。这个视觉装置吸引了人们的注意力。接下来是黑色的公司名称。

Knirps

这家来自德国的公司以生产高质量的雨伞而闻名。该公司自1928年成立以来，历史悠久。标志上的巨大红点不仅是标志本身的重要组成部分。它也是品牌身份不可或缺的一部分。公司运营的最初几年，圆圈是白色的，后来品牌的设计师把它变成了红色。对了，Knirps雨伞的一个显著特点就是都有一个红色的按钮。因此，徽标在概念上与产品相关，这是一个很好的解决方案。

伦敦地铁

伦敦地铁于1863年开通。从那一刻起，他经历了很多。尽管如此，它仍然正常运行至今，是城市交通基础设施的重要组成部分。

一个显著的事实是，伦敦地铁是世界上第一个。还有——它是地球上最大的地铁之一。它由11条线路组成，全长402公里。45%的地铁在地下。

如果我们谈论伦敦地铁的平面设计和身份，那么在这里，我们也将看到会徽，它是基于一个圆形。在地铁存在的许多年里，其标志的设计已经改变了许多次。它是一个内部有负空间的红色圆圈，与一条带有"地下"字样的蓝色宽条纹水平相交。看起来很有型，因为，一方面感受到了公司的扎实，另一方面更新了身份，以符合我们这个时代的潮流。

美能达

日本美能达公司专门生产照相机、照相机配件和其他几种设备。美能达的标志定期更换，但这个圆圈已经使用了很长时间——从70年代开始。这个标志的象征意义非常有趣，因为它象征性地代表了光线照射的地球。这表明了该公司的规模及其在世界范围内的认知度。

索尼爱立信

1876年，年轻的瑞典人拉斯马格纳斯埃里克森和他的同事兼战友卡尔安德森一起创办了修理电报和信号设备的车间。这位大师来自一个多子女的低收入家庭，有在矿山和其他公司工作的经历，对待工作非常勤奋。拉斯马格努斯每天工作12小时。他的工作没有白费，他发明了台式电话——一种在当时带有话筒和磁电机的新设备。

1901年，爱立信辞去了公司负责人的职务。有一段时间，他是董事会成员，之后他把生意委托给合伙人，卖给他们他的股份，去实现他那段时期的梦想。57岁的拉斯马格纳斯开始实施全电力农场的想法。同时，爱立信的历史并没有在它的思想启发者退休后结束。该公司与时俱进，在21世纪初，它是世界上第三大最受欢迎的手机制造商。但生产现场发生火灾，导致损失较大。为了保持其地位，爱立信正在与日本巨头索尼合并。

索尼爱立信的圆形标志甚至获得了它的名字——"液体能量"。这个标志；徽标的好处，一方面是未来主义，一方面是辨识度。立体效果与标志的清新和明亮相得益彰。这个标志被认为是21世纪最有趣的标志设计之一，这并不是没有道理的，其中成功的现代图形体现在金属色和不同色调和梯度的绿色中。

威斯汀豪斯

这家美国企业经营核能工业。它成立于1999年。公司标志本身被圈在一个圆圈里W字母的顶端还有三个小圆圈。设计师在这里做得很好，因为这个标志的意义是多维的。一方面，字母的风格化使其与核链相关联。另一方面，它看起来像一顶王冠，象征着体面和可靠。

如果从配色上分析，那么标志；徽标中的蓝色看起来非常合适。它通常用于品牌识别，以强调专业性、一致性和其他赋予其声望的优势。

照片墙

这个标志中使用的杯子起到装饰和功能的作用。这些都是相机的元素，代表品牌徽标.今天，Instagram是一个社交网络，被用作一种商业平台。许多专家在那里出售他们的服务，制造商出售他们的商品。然而，这个社交网络原本是一个分享照片的地方。所以选择相机作为标志；徽标是有原因的。明亮可爱的渐变色让标志；徽标充满现代感。

七喜

该品牌因其碳酸饮料而在全球许多国家闻名。标志中使用了许多圆圈——一个大圆圈内有单词“向上”，许多小圆圈象征着泡泡。这是一个相当成功的风格解决方案，基于公司提供给消费者的产品。简而言之，标志是有趣的，有吸引力的。并且从语义的角度来看，它也是相当大的。

保持的过去分词

霍尔登公司成立于1858年。继续谈论这家澳大利亚汽车制造商的成功是合乎逻辑的，但就在最近，这家企业不复存在了。起初，公司是独立的；当时，它是著名的工业巨头通用汽车公司的一个结构部门。

如果你追溯公司的起源，那么它是由移居澳洲的英国移民詹姆斯亚历山大霍尔登创建的。该公司的第一个标志是一匹马。此外，品牌所有者并没有就此止步，还订购了一个华丽的真人大小的马雕像。它是由天然木材制成的，矗立在公司的入口处。因此，詹姆斯亚历山大霍尔登向他的潜在客户展示了他的公司生产马车设备。

这只狮子后来出现在了企业的标志上——多年来，当该公司扩大产品范围，开始生产汽车车身时。

随后，考虑到当时的趋势，标志进行了现代化。尽管如此，这个关键的想法，反映在圆形会徽与狮子的形象，一直保留到最后的企业的工作。这个概念的力量和完整性是这个制造业巨头的特征，它已经在市场上生存了超过一个半世纪。

人的本质

Debian GNU/Linux创立了人的本质品牌典型的接管了开发人员和产品赞助商的角色。我们谈论的是可用于个人电脑、笔记本电脑和服务器的操作系统。

就其深度和概念的合理性而言，这个标志很有意思。关键是这些不仅仅是视觉上吸引人的几何形状组合。标志的概念触及了人性的理念。仔细一看，可以看到3个人的身影。他们牵着手，仰望天空。由此传达出"朋友圈"的理念。三个这样的图形构成了主圆。并且在功能上使用额外的小圆圈。它们起着头部的作用，与拱门一起构成了人的轮廓。

标志；徽标的配色是动态的，丰富的。温暖明亮的色彩恰当地传达了人与人之间交流的积极情绪。

育碧

前一个品牌的其他同事也在计算机技术行业工作，他们的标志中使用了一个圆形。没错，这家法国公司提供给用户的不是操作系统，而是电脑游戏。

品牌标志具有以下特征：

三维立体。这个图标看起来很大很有趣。

与动力学的关联。这个标志看起来像一个漩涡。

未来派。会徽也与一些宇宙事物联系在一起，预示着未来的发展和方向。

这个图像看起来很有趣。可以看出，设计师们在其中体现了他们的创作眼光和艺术手法，这对游戏设计是很重要的。

目标

美国公司目标在零售领域经营着同名的连锁商店。如果我们谈论标志的概念，那么它结合了极简主义和细节。它看起来很时尚，简洁，明亮。在某种程度上，这个标志类似于一个目标，表明公司达到目标的能力。在标志内部是一个实心的大红点。周围有透明背景。边框也是红色的，挺厚的。

这篇作文看起来很有条理。它的配色方案很可能与实力和自信的管理风格联系在一起，这强调了公司的范围。

如果你深入研究该公司的历史，它的标志就变得更容易理解了。这家企业早在1902年就开始运营了。因此，很明显，要在市场中成功地坚持这样一个时期，就必须传播可持续性的价值并拥有它。

加拿大航空公司

它是加拿大最大的航空公司，总部设在蒙特利尔。它从事定期客运和包机客运。"加拿大航空"公司成立于很久以前——1937年。直到今天，它仍然自信地保持着在行业中的地位，并坚持可持续发展。今天有207个目的地可供飞行，这不是徒劳的。

至于该公司的主要枢纽，它们是多伦多、蒙特利尔和温哥华的机场。

在这家公司存在的整个过程中，它的标志至少有过七次更新。但他们每个人都使用了一个圆形的会徽和一片枫叶，这与该品牌的诞生地有关。

该公司目前的标志结合了稳健和优雅。该名称完全大写，黑色粗体，无任何衬线。看起来简洁又有说服力。

红白相间的国徽和国旗的颜色看起来既爱国又得体。简而言之，标志设计师考虑了所有必要的语义口音。

微软游戏机

许多人都知道微软游戏机品牌名称。它是由微软开发和发布的家用游戏机。标志中使用的圆圈被风格化为一个三维球体，品牌的第一个字母在其上炫耀。

该标志旨在给人一种从字母" x "发出的光的印象。该标志的创意之所以能够实现，是因为设计师为其提供了一种时尚的色彩对比。

标志设计中使用的圆形传统上与积极的情感、完整性和概念的完整性联系在一起。对良好情绪的强调

that the logo carries is important in its semantic content. The game console is designed to bring joy and variety to your leisure time. It is a good addition to fun evenings with family and friends. The designers managed to convey this idea quite well.

ABC

This American company was founded in 1943. The abbreviation comes from the words “American Broadcasting Company.” The headquarters of the company is located in New York, Manhattan.

1948 was the year the company began broadcasting on television. Its gradual development followed this. 1961-1964 marked the enterprise by rapid growth and some restructuring. In 1965, a new round of success began. And in 1977, it was ABC that became the most successful channel in the States.

Further, the history of the company developed in waves. These were recessions and rebounds, loss of hits, and new risky decisions. In any case, the ABC path is interesting enough to explore. Like her logo. Inside a solid black circle is the name of the company, written in small white letters. The symbols of clarity, contrast, and balance of opinions are exactly what a TV channel needs.

Timberland

The company Timberland is based in the USA and specializes in manufacturing clothing and footwear for outdoor activities. If you go into more details about the naming features, then in the literal sense, the company’s name means “the land, which is covered with branches.”

The emblem is circular. Inside it is a tree growing on the ground. The stylized crown of the tree is also circular and follows the shape of the emblem itself. By the way, the history of the logo is quite scandalous. For a long time, there were rumors that the owners of the enterprise belonged to the Ku Klux Klan, and the tree itself allegedly symbolizes the trees on which dark-skinned people were once lynched.

A lot of efforts had to be made by the company’s representatives to cease being associated with such bad rumors.

Garnier

Today, the Garnier cosmetic brand belongs to the giant of its industry – the L’Oréal brand. However, this company’s brand acquisition took place already in the 70s. The history of Garnier began much earlier. It happened in 1904. Initially, the company specialized in producing tanning oil, later – household hair dye. The brand is now known for its beauty products, which are developed considering each continent’s different skin types and cultures.

The Garnier logo uses a circle stylized to resemble the texture of a tree leaf. Considering the emphasis on natural ingredients in cosmetics, this approach looks thoughtful and conceptual. At the same time, he conveys in himself a deep philosophy of the unity of man and nature.

A gradient is a good color scheme because it makes the logo look more natural. In addition to this element, the brand’s name is used in the logo. A circle with a gradient and stylized to the sheet’s surface softens the sharpness of the font lines. So the composition looks more harmonious and thoughtful. In short, the designers did a good job on it.

BCLC (British Columbia Lottery Corporation)

The full name of this brand is “British Columbia Lottery Corporation.” This corporation specializes in lotteries and legal Internet gambling. The brand logo is based on the letters of the first words in its name. There are three circles of different colors in the negative space. The colors used are red, green, and orange, which symbolize various positive emotions.

If we go into the symbolism of flowers in more detail, then this logo can be interpreted as follows:

orange – energy; red – passion; green – progress.

Intense colors that are combined with rounded letters look stylish, effective, and, at the same time, discreet.

CBS

It is one of the largest television and radio networks in America. The company name is an acronym for its former legal owner, Columbia Broadcasting System. They learned about the company back in 1928, when its owner, William S. Paley, acquired 16 radio stations.

Many experts consider the company emblem one of the most stylish circular logos ever created. The design’s simplicity, brevity, and boldness are reflected in the concept, which conveys the essence of the company and its basic directions of activity.

The logo is created in the form of an abstract eye. On the one hand, this emphasizes the audience’s needs, and on the other hand, it can symbolize a deep vision of the company of its goals. The logo uses 2 round elements. One of them forms the basis of the figure, and the second symbolizes the pupil. It looks very impressive.

USA Today

This edition can rightfully be called legendary in the United States. The first national newspaper, published daily, enjoys well-deserved prestige among American readers. Al Newhart founded this publication, and a significant event happened in Washington.

The logo USA Today of the publication uses a large blue circle, which can have several meanings as a newspaper emblem:

balance of opinions and stability, which is one of the principles of journalism; stability, which is important for an unbiased presentation of facts; an emphasis on the globality of vision and understanding of the processes taking place in the world.

Even though the logo looks simple visually, its semantic field is voluminous and interesting. This is exactly what is needed for the emblem of a respectable publication.

Yonex

This Japanese company has a solid history as it has been in the industry since 1946. Manufactures equipment for badminton, golf, and tennis. The designers who worked on the company’s visual identity did a great job. The style of the logo as a whole conveys the specifics of the goods that the company produces. Two letters, “YY,” are depicted as badminton shuttlecocks (respectively, the round elements play a functional role there). Combined with the typeface that the company name is written in, these two details look harmonious. This visual solution made this logo recognizable. It also looks stylish and attractive.

As for the colors, different color solutions were used in different periods of the company’s existence. Now it is a combination of green, blue and white.

Tide

Most people have probably heard of this washing powder. It appeared on the market in 1946 and is one of the world’s best-selling detergents. This brand is owned by Procter & Gamble. Even though she presented her first powder to customers back in 1933, the company’s technologists were looking for a formula for a new product that would be more powerful. Thirteen years later, Tide was born. It was marketed as a powder capable of handling even heavy dirt. Since the advertising slogans were true, Tide quickly found a following.

Its logo also played an important role in popularizing the product. The vibrant combination of blue and orange quickly caught the attention of buyers. Sold in brightly colored packaging, the powder stood out from the competition. By the way, the logo was developed by the famous industrial designer and architect Donald Deskey.

The Tide emblem is the brand name written in blue and white-rimmed against a multi-level circle background. In the center is a solid yellow circle, framed by an orange border and then a yellow border. The logo looks convincing, optimistic, and, to some extent, even bold. But at the same time, all its elements are in harmony with each other.

Jeep

These cars are the personification of power, dynamics, and drive. A good SUV is the dream of many drivers who value quality SUVs. The company Jeep was founded in 1941 and has not lost its position to this day. Buyers are used to a simplified version of the brand’s logo, a monochrome bold sans-serif typeface. However, experts know that there is also a graphic part of the logo. It is in this that the circle is used.

Inside the circular emblem is the well-known font part of the logo, combined with the image of the car grille, made in the style of minimalism. Also, inside there are two circles with a clear functional task – to symbolize the car’s headlights. Thus, the logo looks extensive and informative. It attracts visually and conveys the meanings that the designers who worked on the brand’s visual identity wanted to put in it.

AOL Inc.

AOL Inc. is a media conglomerate from the United States. The company offers online services and operates several electronic bulletin boards and an online pager. At one of the stages of its existence, she was a leader in her niche in America. In terms of the history of the brand name, it comes from America Online.

The company was founded in the early 90s. It was in the early stages of its development that the first logo was developed in which a circle was used. For a long time, the circle was the main element on which the company’s visual identity was based. However, the logo has changed over time.

Until 2009, a white circular shape was used with a blue triangle as the background. The emblem has gone through several transformations. The circle looks like a small solid dot, which is located after the logo itself. This is an excellent solution since it combines laconicism and semantic fullness from a semantic point of view. The logo looks convincing and holistic.

AT&T Inc.

This US-based conglomerate in the telecommunications industry has a strong reputation and a Dallas-based home. The company AT&T has been working in its industry for a long time – since 1885. In the early 80s, the brand’s logo used the blue sphere. However, even before that, the circle was on the company’s emblem, serving as a frame.

If we talk about the symbolism of the logo, then these are:

unity; communication; reliability; a sense of security.

The fluidity can also indicate its emphasis on customer loyalty in its communications policy.

Rotring

Based in Germany, this company specializes in supplying the professional tools needed for the fine arts. The double round element is integrated into the company logo since it performs the function of the letter O. Moreover, in addition to such a functional meaning, the circle plays the role of a visual accent in this composition.

The company’s designers have made a rather interesting decision in terms of balance. The fact is that the stylized letter “O” is not the only round element in this logo. There is also a small solid dot above the “i.” Thus, the proportions are well maintained in the logo.

Bic

This company with a short and memorable name is known in different countries of the world—the brand’s birthplace in France. The company was founded in 1945 and was named after the surname of its founder, Marcel Bick. Marseille did not start the company alone; Edouard Buffard became his partner.

The company specializes in producing products such as lighters, razors, and ballpoint pens. Since the company puts a special emphasis on pens, this is reflected in its logo.

As for the round elements, there are 2 of them. As in the previous case, one of them is the dot above the “i.” The second circle plays the role of a head in a figurine of a man wearing a yellow suit and holding a pen. The logo looks not only stylish but also quite optimistic and perky. It evokes good emotions and disposes of a potential target audience to loyalty.

Another distinctive feature of this logo is the abundance of small details. Nevertheless, they do not get lost and look actual.

SAF-Holland

This company manufactures axles and air suspensions for trailers and semi-trailers. In its niche, the company is one of the leaders in Europe.

If we talk about the logo’s symbolism, it indicates the power. The laconic and strong red logo is further enhanced by the fact that there is a solid red circle after the word with the brand name in the emblem. Despite the minimalism of the visual concept, the semantic field of this logo is quite extensive. It conveys the strength, reliability, and solidity of the key benefits of mechanical parts sold under the SAF-Holland brand.

The visual composition impresses with its straightforwardness. Everything is clear in it, and there are no hidden meanings. The strengths of the brand are highlighted very convincingly. They also emphasized the confidence in the strategy of this company, which, since 1881, has been developing and maintaining its position in the market. Even though the start of the enterprise began with a village blacksmith shop, now it is a brand with a worldwide reputation. Impressive, isn’t it?

QlikTech

QlikTech is a company specializing in software development for the business intelligence industry. The main office is located in Radnor. There are 2 round elements used in the logo of this brand. On the one hand, the logo looks pretty simple. There are no complex or multi-level elements and implicit overtones in it. However, the visual solution became very successful, due to which this logo attracted attention. The first circle appears in the first letter of the company name. The color used is solid gray, as for the rest of the word.

Also, round elements are used in the image that follows this name. You can see the partial duplication of the capital letter with the green color. However, there is not a completely negative space inside, but a solid large gray dot that looks like it is in a frame. The gray color is in harmony with the color scheme of the font used for the brand name. It gives the logo a stylistic unity. And green makes the logo more interesting, vibrant, and memorable.

Lucky Strike

This famous American company produces cigarettes. She also went down in the history of the tobacco business by releasing the first chewing tobacco. The company is one of the oldest in its industry since its history dates back to 1869. At the beginning of the last century, the ATC company bought the brand. It later acquired the name British American Tobacco.

The Lucky Strike logo has an amazing consistency, as it is traditionally associated with a red circle inside, which has several rims – white, gold and black. Such a visual solution is somewhat reminiscent of a target, inside which is the brand name.

This logo has undergone a redesign – and the motives associated with the target have disappeared from it. The red circle remaining on the emblem began to serve exclusively as a background for the golden letters.

Le Creuset

This French company specializes in the production of cast iron cookware. She is widely known for her high-quality pans, pans, and other products from this category. It was founded back in 1925 and will soon celebrate its centenary.

In producing this tableware, current modern technologies emphasize the harmonious combination of high quality and fashionable design.

Most of the company’s products use orange. It is not for nothing that it is involved in the logo, which indicates the unity of the brand’s identity and its products. With the help of circular graphic elements, an abstract visual composition is depicted, which is close to the culinary theme.

A solid orange circle in a black frame that repeats its shape, in general, resembles a slab. The laconicism and semantic capacity of the logo give it even more elegance.

BH Cosmetics

Decorative cosmetics, which are sold under the BH Cosmetics brand, are in great demand. This is the case when the affordable cost is not equal to the low quality because the brand’s target audience values this product very much. Among the main secrets of the success of these cosmetics are unusual solutions, stylish and original design, and loyal value.

At the same time, the originality and paradoxicality of the concept lie in the fact that the logo begins with a square shape formed by four circles. Delicate pastel shades encourage friendliness and tranquility. You can see the colors turquoise, pink, green, and orange. The delicacy and unobtrusiveness of the color scheme can be associated with natural beauty, which is designed to emphasize high-quality cosmetics. The typeface used to depict the company’s name in the logo looks elegant and at the same time confident.

Even though the company does not yet boast a solid history, since it was founded in 2009, with such a strategy, it has every chance to get success in the market in a long-term context.

Bavarian Nordic

The Bavarian Nordic logo consists entirely of different-sized circles. The company operates in the biotechnology industry. Manufactures anti-cancer drugs and vaccines against various infections. The company was founded in 1995.

The composition uses eight solid circles. This abstract image shows the association with molecules and bacteria, which indicates the company’s scope. And in this lies not only the sphere but also the main goal, the direction of the enterprise’s work. The composition looks stylish and effective combined with the futuristic font used for the company name.

Volkswagen

The Volkswagen logo is renowned worldwide. This icon represents a stylized combination of the letters V and W. They are set against a blue background. The round shape of the logo looks stylish and harmonious. At the same time, its semantic content corresponds to the values that the company puts into its cars. The round emblem, in principle, conveys the harmony and integrity of the concept of the brand and the product that is offered to customers. Blue is associated with depth and a thoughtful approach. These are exactly the values that are embedded in reliable, practical, and durable cars.

If you go from the logo itself to the history of this German company, then you need to start with the meaning of the name. Translated from the original language, it means “a car for people.” Curiously, the first car was produced under the auspices of Adolf Hitler because it was he who wanted to see a car for the people. A significant event took place in 1934. There is a version that Hitler even took part in naming the car, but it has no confirmation and remains at the level of a hypothesis.

Despite such a scandalous story, cars are associated not with a bloody politician but with reliable technical mechanisms that provide the driver with road safety and comfort.

BMW

This abbreviation is taken from the company’s name, which sounds like Bavarian Motor Plants in translation. The history of the enterprise is quite solid and begins in 1917. This brand originated after the renaming of the Rapp Motorenwerke company, specializing in the production of aircraft engines. Curiously, there were no transformations in the staff with the renaming of the enterprise. There was also no change in the context of the equipment used.

When its first emblem was developed at the beginning of its operation, logos were not yet so decisive for the business. They were not a tool for communicating with the audience. Nevertheless, the key motifs of the logo remain to this day. This also applies to the round shape.

There is an interesting legend associated with the BMW emblem. Some people believe that there is an image inside the circular shape, which symbolizes a rotating propeller. This is not true. This version appeared in 1929 after an advertisement featuring airplanes, where the BMW logo was inscribed on a rotating propeller. Such a publicity stunt was associated with the desire of the company to focus on new aircraft engines and, probably, is not related to the concept of the logo.

In 2020, the logo changed; the black color has disappeared from it. The updated concept and accents of the color scheme symbolize the mobility of the future and how important it is for the company to be open in communication with the target audience.

WordPress

When people who know how to create websites hear this word, they understand that we are talking about the most popular content management system on Internet resources. Simply put, I mean the engine on which the site is located.

The WordPress logo is simple, clear, and concise. At the same time, what concept provides him with recognition and testifies to the information content and capacity. The emblem is round. In the center is the capital letter of the brand name. A very interesting font has been chosen for it. One symbol combines clarity and smoothness of lines. This visual solution makes the logo memorable and distinguishes it from many others. This is the case when the laconic design is combined with a successful ascent on the details.

The first version of WordPress was released on May 27, 2003. And today, about a third of Internet resources worldwide are located on this engine.

Korean Air

It is the largest South Korean aviation company that was founded in 1969. To this day, the enterprise has been successfully operating. The company itself, speaking about the meaning of its logo, associates it with a leading position in the segment of international air transportation.

The Korean Air emblem is not circular, but a circle is used as one of its elements. It is used to stylize the second letter of the company name visually. On the one hand, this is the eastern yin-yang sign, and on the other, a hint of propellers in motion. Thus, the logo designers tried to emphasize the desire for dynamics, which many associate with air transport.

Bayer

This company produces medicines, as well as goods that are intended for agriculture. The company is a great success, and its management declares relevant and understandable values to the target audience. Bayer offers its customers products and services that benefit people and improve their quality of life. The company adheres to the principle of sustainable development and declares its social responsibility.

At the heart of the Bayer, the logo is a cruciform intersection that duplicates the name. This has been the case since 1904. In the city of Leverkusen, where the company’s headquarters are located, this logo is installed, the largest luminous advertisement globally. This logo attracted attention and was included in the collection for a good reason – it also has a circle. The cruciform figure, formed by the intersection of the two words “Bayer,” is in a round frame that complements the composition.

Lucent

This company worked in the telecommunications and computer ha