意大利摩托车工业以其无与伦比的美观和可靠性在世界摩托车制造商中脱颖而出。这个国家创造了许多品牌，后来变得家喻户晓，其特点是全球对产品的需求最高杜卡迪。或MV阿古斯塔、古兹或意大利摩托Srl，摩托古兹和贝内利是一些意大利制造商，他们的名字甚至对那些远离摩托车的人来说也很熟悉。大多数意大利品牌已经成为这一生产领域的世界传奇。意大利不仅仅是一个阳光明媚的国家，有着独特的气候和友好、好客的人民。这个国家是许多杰出的设计师、工程师、摩托车手和机械师的故乡。这些人是意大利摩托车成功发展和流行的基础。

什么是意大利摩托车品牌？

意大利摩托车品牌是世界市场的领导者。其中有相当著名的名字：贝内利、摩托古兹、伊塔尔杰特摩托Srl、MV阿古斯特、杜卡迪。但也有一些不太受欢迎的公司被遗忘了：凯西、Autozodiaco、Cagiva等等。

今天，该国的摩托车生产是影响该国经济的重要领域之一。与其他欧洲制造商在这一领域让位于日本、中国甚至印度品牌不同，意大利摩托车行业目前继续发展并显示出良好的加速势头。仅在2021年一月至6月期间，就售出了超过14万辆各种类型的摩托车，大大超过了过去十年的数字。

凯西

凯西品牌并没有成为意大利摩托车行业的"长肝"。它只存在了四年——从1923年到1927年。他因生产独特的摩托车和他自己生产的发电厂而出名。1927年公司创始人的不幸去世导致了所有生产的停止和公司活动的终止106 . DKW从凯西创始人的亲戚那里购买了制作和公司本身的权利106 . DKW将获得的技术，经过一些修改，应用于其品牌的摩托车上。

公司的标志是圆形的。圆形被选为无限、统一和循环的象征，意味着运动的节奏和恒常性，这是意大利品牌凯西的原则。标志的内部空间由几个圆圈组成。内圈用红色填充，作为火运动和动作的象征。红色是强调色；它与带有品牌名称的较小白色圆圈形成对比。名字是原版的，黑色的。高度和侧面的字母重复了圆圈的形状，形成了圆圈的组成部分。

阿迪瓦

阿迪瓦是一家成立于1994年的公司，是摩托车行业中一个年轻但有前途的意大利品牌。2轮和3轮城市滑板车的系列生产始于2001年，早在2008年，他们的AD3车型就在米兰举行的EICMA展会上获得了荣誉奖项。该模型的特点是增加了机动性和稳定性，这对城市条件很重要。原始底盘设计确保了这一点，它在前轮处提供了两个车轮，在后轮处提供了一个车轮。该品牌的所有型号都配备了可伸缩的防风雨车顶。公司总部位于米兰，在马来西亚和台湾设有生产基地。配送中心在日本、中国和香港开放。

进入市场的愿望得到了公司雄心的支持，公司非常注重形成自己独特的风格。它基于创新、现代设计和热情。这三个组成部分反映在阿迪瓦标志中，该标志塑造了完整、卓越、安全和多功能的视觉感受，是整个意大利品牌系列的特征。从视觉上看，会徽代表了一个体积膨胀的圆。圆有一个更低的部分，上面有一个箭头形状的元素，其顶点指向中心。该标志代表了一个与叉子相连的轮子的程式化图像。这一元素补充了这一构成的视觉感知，同时形成了字母" A "的轮廓，这是品牌名称的第一个字母。

阿尔马基

阿尔马基摩托车品牌的历史始于1912年，其创始人来自瓦雷泽的朱利奥马基成立了纽波特-马基公司，该公司后来成为意大利的飞机工业中心。该公司开始处理第一次世界大战期间广泛用于空战的飞机。在战争期间，它被重新命名为马基航空公司，继续朝着这个方向快速发展。战后，该公司重新专注于三轮卡车和摩托车的生产。他们在阿尔马基品牌下的生产一直持续到1978年。虽然这个品牌早在1960年就被哈雷戴维森收购了，但新的所有者保留了原来的品牌，然后采用了一个双重名称。1978年，哈雷戴维森删除了对老品牌的引用。

公司标志仍然致力于品牌发展的历史。它由品牌名称的每个单词的前两个字母组成，一个组合到另一个中，字母" M "的下行上行形成字母" a "的横条。在右侧和左侧有两个三角形的伸展的翅膀，其顶部上升到顶部。字母和阿尔马基品牌名称均采用Arial标准黑色字体。

阿格拉蒂加雷利

19世纪末，蒙蒂塞洛布里安扎教堂的安东尼奥阿格拉提开了一家铁匠铺。20世纪初使其对公司产品的需求发生了变化。这位创始人将其传承给他的儿子克洛德沃、路易吉和马里奥，生产广受欢迎的电动机和自行车零件。三人的惨死导致了16岁的卡洛阿格拉提继位。1958年，该公司完全重新专注于电动自行车，同时推出了第一款卡普里岛踏板车卡普里岛。的发布引发了小型摩托车和轻便摩托车的全面生产100 .阿格拉提。商标作为一个独立的品牌一直存在到1991年，它与加雷利合并，在拉基亚雷拉设有办事处。所有的摩托车型号都有了一个新名字——阿格阿提加雷利.

会徽呈圆形，是大多数意大利摩托车品牌的传统，象征着无限、团结和循环。在圆圈的中间刻着黑色的字母“G”，在圆圈的内侧。它内部的自由空间充满了茜素红，与黑色形成对比。这种非彩色黑色和红色（调色板中的主色)的组合对一个人具有强烈的视觉冲击，吸引眼球并吸引注意力。品牌名称采用加雷利字体，位于会徽底部。

Aprilia

如今，Aprilia不仅在意大利家喻户晓，而且享誉全球Aprilia。现在是全球第四大工业集团比亚乔的一部分，该集团生产两轮机动车，于1945年在威尼斯人的诺埃尔阿尔贝托贝吉奥成立，生产自行车。这个品牌名是向创始人钟爱的蓝旗亚阿普里尔汽车模型致敬。1960年标志着第一个运动Uomo助力车的发布。1968年，公司的所有权转移到创始人的儿子伊万诺贝吉奥手中，他开始生产助力车，因此市场上同时出现了三种车型：科利布日、丹妮拉和帕奇以及第一辆意大利越野车斯卡拉比奥.今天罗伯特柯拉宁诺的总裁兼首席执行官是比亚乔的总裁。

该公司的标志是一个生动的例子，能够正确地推广你的品牌。它简单而简洁——没有额外的东西来分散注意力。会徽是公司的名称，用拉丁大写字母表示。一个重要的口音是红色背景，选择红色是为了联想到许多忍受二战苦难的人的悲痛和悲伤。红色是男子气概和刚毅的象征，这也是该品牌创始人和公司精神的特征。用于刻字的字体是新哈斯格罗特斯克显示65中等.

Aeromere

二战结束后，战胜国禁止轴心国维持军事装备的生产。这也影响到在特伦托从事战斗机制造的卡普罗尼集团。该公司于1910年由工程师詹尼卡普罗尼成立，开始生产当时并不存在的同类重型轰炸机。甚至美国在1918年的空军中也使用了它们。第二次世界大战后卡普罗尼决定开始以卡普里奥洛品牌生产一款轻型摩托车——这是其新摩托车的品牌。创始人于1957年去世，导致该公司彻底更名。它有了一个新的名字——aero mere，和一个新的标志。该公司在生产摩托车的同时还生产轻型飞机和滑翔机。1964年，该公司被拉维达集团收购。

该公司的标志被用于其生产的摩托车上，非常准确地反映了其创始人的精神和希望。一只小鹿被描绘在一面倾斜的纹章盾牌上，这也是这个品牌的名字。盾牌被对角地分成两部分。上半部分是黑色的框架，红色的火焰被描绘在其中。在盾牌的下半部分——右边——有一个白色拉丁字母“C”(品牌名称的第一个字母),在它的下面，用小字写着创始人的名字和卡普罗尼特伦托企业的所在地。左边是一只鹿的形象。

自动黄道带

1968年，博洛尼亚开始生产童车自动黄道带品牌仅存在了13年，在此期间，它设法为意大利摩托车行业做出了自己的微薄贡献。70年代中期，该公司推出了Moto Zodiaco图阿雷格人摩托车。它的重要区别是没有发电机，而是通过电线进行机械启动。为了确保越野能力，它使用了大型充气轮胎。1978年，该公司不复存在。

公司的徽章是一个圆形标志，圆圈由黑白方格组成。圆弧的下半部分是自动黄道带品牌的名称。在黑色的场地里，有一行红色拉丁字体的题字——所有汽车，靠在黑白方格上。文本在第一个字母前用红色细线加下划线，比字体的其余部分稍大。在标志旁边，有一个品牌的文字名称，以膨胀的"卡通"字体执行，作为充气摩托车车轮的象征。这种字体在黑色背景下看起来特别吸引人，令人难忘。这些字母一个接一个地跑，就好像想要超过下一个，这给了这个标志一些快乐和吸引力。

贝内利

1911年，意大利品牌贝内利创立。公司外观颇具原创性。该品牌的创始人是一位女性，是六个孩子的母亲，她教孩子们如何修理自行车来帮助谋生。注意到对电动自行车日益增长的需求，该公司于1919年开发了自行车发动机。接下来是生产用于体育比赛的摩托车，兄弟俩开始参与其中。他们在1938年的成功演出使得前三个模型特别受欢迎。2005年，该公司破产，被中国企业钱江集团收购。该公司在中国生产贝内利品牌的新产品，生产亚洲需求旺盛的轻型、小型摩托车和踏板车。

今天的贝内利标志看起来更"中国"。向20世纪中期公司标志的历史形式和一些元素特征致敬，外观发生了重大变化。会徽是一个立体的银圈。围绕圆周的内部领域被深绿色饱和颜色的月桂花环占据。下半部分是一只白狮用三条腿站立，右前抬起，表示警告。在它的上方，用黑色字体写着品牌名称——贝内利，在它的上方以三角形的形式放置了三颗五角星。

贝塔马达

贝塔品牌可以追溯到1904年，当时名为朱塞佩比安奇公司，专门生产自行车。逐渐扩大和引进新类型的产品，该公司在1940年进行了一次完整的生产设备的现代化设备，并将其名称改为贝塔。它由创始人的儿子恩佐比安奇和父亲阿里戈托西的首字母组成再见，托西是该企业的首席工程师。该品牌于1948年发布了第一辆电动自行车。向摩托车的过渡发生在1950年，当时推出了第一辆成熟的摩托车意大利语.该品牌的产品在越野比赛中表现出色。其用于摩托车试验的模型为公司带来了声誉。

该公司的最新更名导致了标志的重新设计，使其更适合新一代用户的现代展示和感知条件。标志是一个红色的长方形，象征着成功和一致性，前进和必要的复兴。在矩形的中心，有一个向上倾斜放置的厚度不均匀的白色椭圆形图像。椭圆形展示了运动，并传达了高速行驶的车轮的视觉感受。字母" B "被描绘在椭圆形内部，其形状和方向同时增强了速度和加速度的视觉感。所有这些标志都有一条意大利国旗颜色的条纹。下面是贝塔汽车品牌的全称“马达”这个词是小字，位于第一个词的正下方。黑色和红色的组合，用白色稀释，提供了视觉上非常有效的对比。红色成为强调色，黑色和白色形成确定性，展示意志和平衡。

博里莱

1988年，来自威尼斯的翁贝托博里莱创立了博里莱品牌，开始涉足意大利摩托车行业。这家企业很小，不能夸耀它的连续生产。也只有在1997年，博瑞尔B500T才给公司带来名声和名气。两年内，两种独特的车型征服了世界B500CR咖啡赛车和B500MT公吨摩托车。但是最畅销的型号是博里莱穆蒂乌索.这家小型制造商的年销售量超过50台，可以根据特定客户的需求进行定制。

公司标志展示了一个明显的品牌身份。翠绿色椭圆包含白色拉丁字体的品牌名称。名字的每个字母都有一个翠绿色的边框。以小写字母执行的文本具有独特的设计。它的中心图形是字母r .它的上部和下部让人想起摩托车整流罩的风格化形状。一个简单整洁的标志设计对其视觉体验和易于记忆有积极的影响。

深部热疗

意大利一个相对年轻的摩托车品牌深部热疗的创始人是罗伯托克雷帕尔迪.长期以来，作为哈雷戴维森、黛安芬和诺顿罗伯托等世界领先摩托车品牌在意大利的代表，他一直在思考如何创造自己的摩托车。1992年克雷帕尔迪开设了自己的公司，销售60年代和70年代的复古摩托车。与此同时克雷帕尔迪开始接受订单，以创造独特的模式，首席设计师何亲自。另一个方向是接受修改旧样品的订单CRS生产基地位于米兰，每年执行来自俄罗斯、美国、日本、澳大利亚和中国的多达100个应用程序。

有了深部热疗标志罗伯托选择了风格化的动感车轮。这种感觉是由外部和内部椭圆的形状提供的，其不同的斜率增强了这种印象。同时，这种效果由从内部黑色椭圆发出的两个黑色半弧支持。半弧在不同的方向上展开，并且相对于彼此对称地定位。由于这些元素，椭圆的空间被分成两个相等的部分。有一种车轮高速旋转的感觉，轮辐融合。会徽的中心是黑底白字的深部热疗品牌缩写。

毕莫塔

1973年毕莫塔品牌由三位朋友瓦莱里奥比安奇、朱塞佩莫里和马西莫坦布里尼在里米尼市创立。品牌名称是三位创始人姓氏的缩写。最初，该公司致力于为现有的摩托车型号开发独家底盘设计，主要是运动型的。上世纪70年代增加了兰博基尼摩托车的组装。80年代初，Bimota开始对世界领先品牌雅马哈和杜卡迪的摩托车进行现代化改造。2003年后，该工厂发布了Bimota DB5 Mille型号，与该公司所有产品一样领先于其时代DB5的发布再次证实了该品牌的核心信条——以引人注目的设计和独特的技术创造未来车型。

毕莫塔的标志完全符合品牌的精神和风格。会徽以其简洁而有效的视觉呈现而闻名。这个符号的原色是红色和黑色。首先是风险和极端、运动和活跃、能量和勇气的颜色。它使观众倾向于果断行动。黑色的特点是优雅和豪华的表现与体面的质量。双人组以力量著称，但有些焦虑。这种效果使分隔两种颜色的白色元素变得柔和。红色感觉更亮，更亮，更突出，更醒目。同时，这种结合唤起了激情和激情的联想

d elegance. The emblem is – the first letter of the name “b.” Below it is the text of the full brand name – “Bimota” in black.

Cagiva

For some time, a subsidiary of the American Harley-Davidson was present in the Italian motorcycle market, which was bought out by the brothers Claudio and Gianfranco Castiglioni in 1978. Until that time, the brothers owned the Cagiva company, which was engaged in producing hardware and spare parts for motorcycles. In 1978, immediately following the purchase of the Harley-Davidson subsidiary, they introduced two new racing models to the Italian market. In just a year, production has grown to 40,000 items per year. The beginning of the 80s of the last century was marked by the release of several SUVs, which opened a new production series. The MX model became the flagship of motocross cars. Today Cagiva is a huge, successfully developing concern.

The Cagiva emblem is designed in a modern conceptual style using active red. Thanks to him, the logo acquires a spectacular visual impact on the viewer, forming a feeling of extreme risk, a charge of powerful energy and courage in decision-making. The composition, enclosed in an oval with a variable thickness of the contour, evokes the feeling of reckless dynamics and movement at high speeds. The name of the brand is placed under this sign in a font similar to Egyptian Wide. The right slope symbolizes speed, acceleration. This impression enhances the elongation of the letters in the direction of the formation of visual movement.

Ceccato

The Ceccato brand is one of the prime examples of innovative Italian companies in motorcycle construction, formed after the Second World War. The company’s founder was Pietro Ceccato, whose profession as a pharmacist was quite far from producing motorcycles. However, Ceccato’s hobby and passion for control and engine ideas outweighed the professional affiliation. The first significant success was demonstrated by the motorcycle model Giro d’Italia, which was equipped with a single OHC propulsion system. The engine was a joint development with Taglioni’s Technical Institute students. The production of motorcycles was discontinued in the mid-60s of the last century.

Ceccato chose for its emblem a stylized image of a flying bird whose body was made in the form of a triangle. Wings were attached to the top of the figure, under which a red plate was placed. It bore the brand name Ceccato in white Dymond Regular. This choice of colors in the overall composition has a very strong visual impact. The most effective psychological effect distinguishes the combination. White and blue provide restraint and style. A warm and rich red adds dynamism to the entire composition.

Cimatti

For almost 50 years, since 1937, the Cimatti brand has represented the production of bicycles, mopeds, and motorcycles in Italy on the international market. Marco Cimatti named the new brand after himself, as he was a cyclist and represented the country’s interests at the Olympic Games. Like most pre-war enterprises of this type, the company began with the production of bicycles. In the mid-50s, the brand launched the first moped while setting up mass production. By the beginning of the 60s of the last century, motorcycles also went into the series, among which the Sports Luxury model was in great demand. The next model range of the company was racing motorcycles – Kaiman Cross. From 1972 to 1977, the company released two more motorcycles – road and motocross. In 1984 the company was closed.

The brand logo consists of a large number of elements and colors. In the center, in the foreground, there were 5 Olympic rings. They were made in red, yellow, green, light, and dark blue. The lower rings overlap the horizontal branch of the bronze laurel. On top of the first and third rings, there are dies in the style of unrolled scrolls, on which the inscriptions are made – MARCA DI in the first, and FABBRICA in the second. The name of the city BOLOGNA is placed under the rings on an elongated plate. This entire composition of elements was placed on top of a heraldic shield with vertical blue and red stripes. At the top of the shield is the brand name.

Ducati Motor Holding SpA

So Ducati Motor Holding SpA was a division of the Ducati concern. The department was responsible for the development and production of motor vehicles. The division’s headquarters are located in Bologna. Since the opening of production, the company has specialized in high-performance equipment. They are characterized using two-cylinder four-stroke power plants with “L” -shaped cylinders and a desmodromic valve. Today the company is owned by the German Audi AG.

The Ducati emblem is the epitome of professional product promotion. She has become a model for the effective use of modern technologies in the field of visualization. The logo is notable for its simplicity and conciseness, having only one element in its image – a heraldic shield of bright red color. In the upper sector of the shield, the brand’s name is applied in a silvery gray color. A slight tilt of the type to the right creates an imitation of tension before the start and the effect of moving forward.

Della Ferrera

A motorcycle manufacturer from Turin with 39 years of history. Della Ferrera gained fame for its technique, which won the Trofeo Turistico Nazionale competition in Cremona and other competitions before the First World War. Athletes widely used its products, which propelled the brand into a leading position among Italian motorcycle manufacturers. The brand’s stable and even successful development in the thirties of the 20th century was disrupted by the outbreak of World War II. The company was unable to recover. The post-war economic downturn in the country, devastation, and sanctions against the leading industries in the Axis countries led to the closure of Della Ferrera in 1948.

In the Italian motorcycle industry history, this brand has remained memorable for its original designs of motorcycles and the original logo, which stood out for its aristocratic and pretentiousness. The brand was so recognizable in its time that it did not need additional spectacular visual impacts on the consumer. The company logo was the brand’s full name, executed in a beautiful calligraphic font with vignettes in black – strict, laconic, and aristocratic. Both words flowed smoothly into each other – the monogram from the last letter of the first word connects the beginning of the first letter of the second word. Leaning from left to right symbolizes movement and the direction of the composition from top to bottom – a confident desire to win.

Energica Motor Company

One of the modern high-tech brands in the motorcycle industry is Energica Motor Company. The brand was created to develop and produce motor vehicles based on electric motors in 2010 with a research center and production located in Modena. The founder of the company is the CRP Group, a corporation specializing in processing materials using CNC and modern laser technology. Energica Motor Company’s official name was registered in 2014 when the company completed the first model from the Energica Ego line of eco-friendly motorcycles. They were first exhibited at the Top Marques exhibition in Monte Carlo.

Energica Motor Company logo was created taking into account the specifics of production and modern visualization methods. It is based on a symbolic image of a pulsating electric discharge, which smoothly envelops the text below with an arc. The letters are made in the variant of “continuation” of fluctuations, which ensures the graphic incompleteness of each of them as if forming peak indicators. The last letter, “A,” is a transition to a schematic representation of the electrogram. The initial and final letter of the brand is full of bright light green shade.

Fantic Motor

Since 1968, Fantic Motor, an Italian motorcycle manufacturer, has been present in the domestic and foreign markets. The company specializes in producing and exporting motor vehicles more focused on sports areas – motorcycles for enduro, go-karting, and three-wheeled mini-bikes. Within a short time, a new model of the Caballero light motorcycle was launched into production. In 1977, the brand launched the production of trial motorcycles, which led the company to a leading position in producing similar models. Its real masterpiece is the Fantic motorcycle. Today the company is developing a new direction – eMTB electric bicycles.

The company’s logo is a form of a coat of arms historically used in the emblems of medieval cities. The outline of the shield and the first row of the stylized tire track in the form of vertical rectangles, depicted in the inner space of the sign, are made in purple. Under them is the second row of imitation of the track from the tread, bright red. Above them is the brand name. The font is individual. The two words are placed one below the other, aligned to the left. The letters “F” and “T” correspond in size to the height of both words and play a unifying role. With its contrast, the composition attracts attention, providing the required emphasis on the brand name.

FB Mondial

FB Mondial first established itself in 1936 when the Bozelli brothers opened their factory in Bologna. The Italian company has become the most famous brand for the production of sports motorcycles Mondial. The official status of the brand was given in 1948. Throughout its existence, the brand has continued to be ahead of its time with its high-tech developments. FB Mondial products ensured riders to victory at the World Championships 5 times up to 1957.

TM FB Mondial had a memorable logo that combined aristocracy and luxury. The simultaneous use of black and gold shades provided this perception. The brand name was inscribed in a black oval with a gold outline. The emphasis is formed on the brand name, made in the original style. From the first letter, there was an arc that covered the entire text and ended with a monogram. The letter “O” had the shape of a bolt head with a slot for a screwdriver, hinting at the technical identity of the logo. The text went slightly beyond the oval. This color scheme is the most effective way to provide visual appeal and ease of brand memory.

Gilera

Giuseppe Gilera, a young but already famous motorcycle racer, founded Moto Gilera in 1909. Its emergence was the need to improve the motorcycles on which Gilera took part in competitions. The company gradually expanded. In 1936, the brand began producing a series of racing motorcycles with a powerful propulsion system that provided the highest speed. Thanks to her, these models received the title of the fastest and made the company the most famous and very profitable. In 1939, the Saturno-500 was released, later included in the book of “motorcycle fame.” In the early 80s of the last century, the brand presented a new model that twice won the Paris-Dakar rally.

The Moto Gilera emblem is presented in a striking combination of colors that make a powerful impression on the viewer – red and black. To soften their psychological impact, white is added to the composition. The structure of the logo consists of two intersecting rings in a vertical position, in the common center of which a red rhombus is inscribed. The brand’s name is inscribed at the intersection of the rings, where the first and last letters consist of the arcs of each of the rings.

Frera

In 1905, a bicycle manufacturing and repair business in Tradate, Italy, was founded by Corrado Frera. The brand did not last long – only 29 years but managed to leave a significant mark in the history of Italian motor-building. Its flagship model was the 1931 Frera Motoleggera, which boasted high performance and attractive design. Today, the history of the brand can be found in the company’s museum located in Tradate.

The Frera emblem has been known to all Italian and many foreign cyclists and motorcyclists throughout the entire existence of the brand. One of the logo symbols was a wavy ellipse elongated vertically on a belt with a buckle at the bottom. In the inner space of the symbol, there was a royal canopy with a crown and a heraldic shield on which a Catholic cross was applied. In the center, through the entire composition, there was a text – the brand’s name. The first letter of the name was a unifying element, symbolizing unity and security.

Fusi

A. Fusi & Co., SpA Milano is a company that actively shaped the history of the Italian motorcycle industry. Its founder, Achille Fusi, started as a motorcycle trader for the Belgian brand FN (Fabrique Nationale de Herstal), founded in 1889. In early 1932, Fusi began its production of RAS motorcycles from FN parts. This year is considered the birth date of the motorcycle brand. In 1933, the plant produced several models. The death of the founder did not end the company. Luigi Beaux took over its management. One of the original models was the motorized tricycle, released in 1937. In 1941, the M 25 CFS was manufactured, which became the basis for sports cars produced until the mid-50s of the last century. 1957 was the last year of the brand’s existence.

In the design of its emblem, the brand has chosen the most stable and visually attractive triad for humans since ancient times – red and black. Inside, on a black background of a rectangular rounded shape, the name of the brand – Fusi is applied in red lower case with white edging. Each letter is given a three-dimensional shape with the help of shadows.

Ghezzi & Brian

One of the youngest Italian motorcycle companies is Ghezzi & Brian from Missaglia. Founded in 1995 by Giuseppe Ghezzi and Bruno (Brian) Saturno, it focused on developing a new type of racing motorcycle. In 1999, it expanded its range to include urban models. An important difference between them is a pronounced individuality in design and a sporty style. In 2002, the company took up engineering developments in the field of motorcycle and automobile construction. The flagship of its production can be called two models of motorcycles – STW1100 and Furia.

In its logo, the brand used the colors of the national flag of Italy – green, white, and red. The original performance of the sign allows you to “see” in it several options for your interpretation:

stylized image of a motorcycle kick-starter ratchets a uniquely created image of the first two letters of the brand name – “G” and “B.” motorcycle fuel tank hatch.

A good way to “tie” your symbolism to the production profile and brand identity. This approach to logo design makes it easy to remember. This is achieved thanks to the task set before the viewer to determine what the emblem symbolizes. The full name of the brand is applied under the sign.

Galbusera

Plinio Galbusera and engineer Adolf Marama Toyo, two passionate about technology, became famous for the unique development of the small Python and Sturmey-Archer engines, made in 1934. From that moment on, Moto Galbusera & Co. from Brescia is a vintage motorcycle company. For 21 years, this technique will saturate the market with reliable and safe motorcycles. By focusing on these parameters, sacrificing the development of speed characteristics, the brand has gained admirers among technology users for ease of movement. However, the post-war problems in the country’s economy significantly reduced the purchasing power of this category. The production was closed in 1955.

Galbusera has chosen the flying eagle as its brand, which is based on the brand name. The eagle is a symbol of a successful and promising start. At the same time, the proud bird personified success, victory and courage, greatness. The successful takeoff of the eagle was ensured by the elongated upper part of the letter “G,” which was a reliable support for the upper symbol. In addition, the lettering encompassed the entire text, visually unifying it and enhancing the visual effect of elegance.

Italjet

The middle of the 20th century was marked by the emergence of another original Italian brand in motorcycle production. Italjet Moto Srl of San Lazzaro, Bologna, founded by the talented designer Leopoldo Tartarini in 1959. Since its inception, the company has mastered light equipment – motorcycles, scooters, which were distinguished by an elegant sports design. By the beginning of the 90s, the production of ATVs began, the demand for which increased. During this period, the brand created three particularly popular models – Dragster, Formula, and Velocifero.

The logo of Italjet is a graphic representation of the name of the company. The logo fully meets modern requirements for simplicity, providing ease of memorization. Ascender Sans WGL Bold Italic uppercase font was used for the text. The first word, “Italjet,” slopes to the right. The second word is below it in small print – “moto,” also made with a slant.

Innocenti

Founded in the 1930s by the master blacksmith Ferdinando Innocenti in Milan, Innocenti has become one of the most renowned for scooters and cars. Initially, the company produced scaffolding compounds patented by the founder. The Lambretta scooter brought fame to the brand. The brand divided its products into three main areas that functioned until the 70s of the last century – mechanical engineering, motorcycles, cars. The founder’s death in 1966 led to the inheritance of his son – Luigi, who sold the engineering production. Lambretta was produced in Spain and then moved to Indian factories. In 1997 the company was abolished.

During its existence, the brand was accompanied by an originally executed emblem distinguished by its laconism and “lightness” of design. The logo is an image of the first letter of the company name enclosed in a circle. The lettering was executed in the capital style – with a connecting “tail” at the top. This provided a memorable symmetry and a visual perception of the track as a zigzag. In this way, a connection was made with the direction of the brand’s production. Due to the severity of color and the absence of visual overload with elements, the logo acquires restraint, distinguished by the completeness of the forms. The emblem focused on the generalized image of the brand.

Iso

From 1939 to 1970, a Milan brand called Iso functioned in the Italian market of car and motorcycle manufacturers. The company immediately loudly declared itself with its high-quality products. The founder of the brand was Renzo Rivolta, a design engineer from Dezio. At the time of its foundation, the company had a different name – Isothermos, which in the late forties was changed to Iso Autoveicoli. Motorcycles, scooters, and three-wheeled motorized carriages, distinguished by their reliability, original design, and high price, became the main production profile. For several years, the brand has been developing and releasing a new model almost every year. They were Furetto in 1948, Isoscooter in 1950, Isocarro in 1951, Isomoto in 1954, Isosport in 1953 and Iso Diva. The last model was the Iso 500, released in 1961.

Rivolta’s passion for heraldry has left its mark on the brand’s emblem. A heraldic shield with a golden outline was chosen for its form. Stripes in the colors of the Italian flag ran vertically in the center of the shield. At the top, the stripes were superimposed on the company’s name, written by the founder himself. Under the inscription was a heraldic griffin. The emblem hinted at the aristocracy and high requirements that all the company’s products met and informed about the nationality of the brand and its technology.

Lambretta

The Italian brand Lambretta, founded in 1947, immediately gained recognition from the youngest part of motorcycle enthusiasts with its scooters manufactured in Milan. Lambretta scooters have become a symbol of youth and emancipation for a whole generation. Their characteristics and dimensions ensured ease of movement in the narrow streets of Italian cities. The original design, which constantly kept pace with the times, became an important addition to the youth style characteristic of the period of release of a particular model. Today, the brand’s production has moved to Switzerland, where the range has been expanded into manufacturing cars, watches and luxury accessories, clothing, and perfumes.

The brand stands out for its modern logo. Fully complying with the requirements of visualization and a new approach to the perception of images by the modern generation, the emblem is only the name of the brand. The typeface was custom designed by the Chank Company of Minneapolis and named Lambrettista. Designed in a bright red color, it provided the visual appeal of the logo. The brand sign symbolizes the fullness of life, activity, and energy, dynamism and strength, passion, and determination. All this is a characteristic feature of the products offered by the brand, those whose life philosophy is entirely consistent with these views.

Laverda

The history of the Laverda motorcycle brand dates back to 1873 when Pietro Laverda created an enterprise for the production of engines for agricultural needs. The production facility called Laverda SpA was located in the hamlet of Brigance. After 45 years, the founder’s grandson, Pietro Francesco, renamed Moto Laverda SAS – Dottore Francesco Laverda e Fratelli and began producing mini-motorcycles. The first model was designed in 1947 as a garage development, not for full mass sale. The unexpected success of the model was the reason for the reorientation of the brand and preparation for mass production in 1949. This year marked the stable production of low-power, small motorcycles characterized by high quality, reliability, and durability. An important distinction of Moto Laverda was the mandatory use of innovative solutions in each new model. By 1952, Laverda motorcycles were the favorites in racing competitions. In 1985, the Laverda family abandoned further motorcycle production.

Like true Italians, Laverda strove to demonstrate their national identity in everything. This was reflected in the formation of the logo, which was quite simple. It was a circle divided into three sectors, each of which had one of the colors of the national flag of Italy, following the order of their placement. In the center, on a white field, the brand name is inscribed in lowercase letters. The font was specially designed for the brand and had the right slope typical of motorcycle and auto brands. Simplicity and conciseness ensured the recognition and ease of memorization of the emblem at one time.

Moto Guzzi

Genoese motorcycle manufacturer Moto Guzzi was founded in 1921 by the Parodi family – Vittorio Emanuele and his son Giorgio. They were joined by the pilot of the Italian Air Force, Carlo Gucci. The brand belongs to the group of the oldest motorcycle manufacturers in Europe. His first model immediately became the benchmark and determined the entire further development of the brand. In 1928, the company released a new model Moto Guzzi GT to popularize which Giuseppe Gucci traveled 4,429 km above the Arctic Circle. This model was named Norge. The end of World War II saw the light of the 1939 Airone 250, which opened a new wave of successful Guzzi lines. But in 2000, the brand was unable to withstand the competition and was absorbed by Aprilia, which became part of the Piaggio concern in 2004.

By creating their logo, the founders decided to pay tribute to the memory of the pilot Giovanni Ravelli, an assistant to Giorgio Parodi. He died shortly before the creation of the company. In his honor, a soaring eagle is placed on the logo, as on the emblem of the Italian Air Force. Under this symbol is the brand name – Moto Guzzi. Text in Casagrande Antifasci